yao chen

China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More

Many Hong Kong couples want to forego the tea ceremony in favor of far-flung destinations for their nuptials. Read More

If you've seen celebrities such as Zhang Ziyi, Shu Qi, or Li Bingbing wearing a designer hat recently, it's likely a creation of Beijing-based milliner Elisabeth Koch. Read More

California, New Zealand, and Vancouver all hope that Chinese superstars as tourism ambassadors will help draw China's high-spending visitors. Read More

Columnist Ma Mu discusses some examples of the most successful social media marketing campaigns conducted by foreign fashion labels in China. Read More

The latest in a series of large-scale luxury brand events to hit the Chinese capital in recent weeks, this past weekend Montblanc inaugurated its largest global flagship store in the city's Sanlitun neighborhood with a gala attended by Hollywood and Chinese celebrities. Read More

Names like Huo Siyan, Li Xiaolu, Wan Baobao and Lin Peng might not rank among the best-known in the global fashion industry, but their presence at Paris Fashion Week indicates their country's importance to major brands and designers. Read More

Attended by the popular actress Yao Chen, Chaumet's grand opening event in Shenyang marked the LVMH-owned jeweler's shift towards inland China expansion. Read More

The ongoing appeal by the fashion and luxury industries to China's wealthy consumers has begun to manifest in new ways, as some budding Chinese fashion icons have begun to step up to the global fashion stage. Read More

"Color Me Love" tells the love story of a fashion editor, Wang Xiaofei and her hot-shot artist boyfriend, Luan Yihong, as the two do their best to stay together amid the challenges of navigating Beijing's art and fashion circles. Read More