yao chen
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
80 Percent Of Hong Kong Couples Look To Say ‘I Do’ Overseas
Many Hong Kong couples want to forego the tea ceremony in favor of far-flung destinations for their nuptials. Read More
Interview: Elisabeth Koch Is China’s Milliner To The Stars
If you've seen celebrities such as Zhang Ziyi, Shu Qi, or Li Bingbing wearing a designer hat recently, it's likely a creation of Beijing-based milliner Elisabeth Koch. Read More
Tourism Bureaus Court Chinese Stars With Hope That Crowds Will Follow
California, New Zealand, and Vancouver all hope that Chinese superstars as tourism ambassadors will help draw China's high-spending visitors. Read More
International Fashion Sees Big Boost From Chinese Social Media
Columnist Ma Mu discusses some examples of the most successful social media marketing campaigns conducted by foreign fashion labels in China. Read More
Stars Turn Out For Launch Of Montblanc’s Largest Global Flagship In Beijing
The latest in a series of large-scale luxury brand events to hit the Chinese capital in recent weeks, this past weekend Montblanc inaugurated its largest global flagship store in the… Read More
Unknown But Ubiquitous, China’s Fashion Elite Take Place At Paris Fashion Week
Names like Huo Siyan, Li Xiaolu, Wan Baobao and Lin Peng might not rank among the best-known in the global fashion industry, but their presence at Paris Fashion Week indicates… Read More-
French Jeweler Chaumet Debuts In Shenyang
Attended by the popular actress Yao Chen, Chaumet's grand opening event in Shenyang marked the LVMH-owned jeweler's shift towards inland China expansion. Read More -
Jing Profile: China’s New Breed Of Fashion Icons
The ongoing appeal by the fashion and luxury industries to China's wealthy consumers has begun to manifest in new ways, as some budding Chinese fashion icons have begun to step… Read More -
Artwork By Yue Minjun, Qi Zhilong To Appear In Chinese Drama “Color Me Love”
"Color Me Love" tells the love story of a fashion editor, Wang Xiaofei and her hot-shot artist boyfriend, Luan Yihong, as the two do their best to stay together amid… Read More
