yang zi
The Best Collaborations of 2020
Many global and domestic players struggled to keep up in China’s marketplace but some produced innovative and localized collaborations that consumers loved. Read More
Three Powerful Luxury x Artist Collaborations From 2020
Artist collaborations equate a luxury brand with high-end interests is an effective tool to strength brand equity. Jing Daily looks at three recent collaborations in China. Read More
R3 Nov: Will Actress Yang Zi’s Onscreen Popularity Translate to Commercial Success?
Yang has differentiated herself from other popular actresses like Yang Mi and Angelababy, whose commercial success in fashion overshadowed their acting career. Read More
10 Rising Female Brand Ambassadors in China You Should Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
Trending in China: Benefit’s New Brand Ambassador, and KOL Mr. Ji Liang’s Revealing Interview
Here are what people are talking about in China today, including Benefit's new brand ambassador Yang Zi, KOL Mr. Ji Liang and Papi Jiang. Read More
