yang yang

China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More

Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More

For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More

International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More

Today on social media, Chinese consumers are talking about an online influence chart and post-90s spending habits in the run-up to Chinese Valentine's Day. Read More

People on social media in China are buzzing about Guerlain’s brand ambassador, Chinese film star Yang Yang, and the NYT's new Chinese travel mag. Read More

'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More