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yang yang

  • Presented By Bulgari

    Roar of Applause for Bulgari’s Year of the Tiger Campaign

    Jing Daily  |   Share
    While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read More
  • Consumer Insights

    Are Chinese Celebrities Still Crucial For Luxury Brands?

    Jing Daily  |   Share
    Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
  • Influencers

    Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang

    Julienna Law  |   Share
    After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
  • Influencers

    Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?

    Jiaqi Luo  |   Share
    Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
  • Is China Killing off its “Little Fresh Meat”? 

    Gemma A. Williams  |   Share
    Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
  • Earnings Brief

    Puma Sales Roar Back With China Growth

    Julienna Law  |   Share
    With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
  • Hogan Is Poised For A Bounce In China With New Ambassador Yang Yang

    Wenzhuo Wu  |   Share
    Hogan has appointed male Chinese actor Yang Yang as its global ambassador. How does this partnership manifest the brand’s long-term vision? Read More
  • Fashion

    Can Dunhill’s New Chinese Global Ambassador Reinvigorate the Brand?

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dunhill, Patagonia, and Chopard. Read More
  • Fashion

    How to Reach Chinese Men with Your Luxury Brand

    Adina-Laura Achim  |   Share
    China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More
  • The It Bag Goes Unisex in China

    Jiaqi Luo  |   Share
    Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/27/2023

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