yang yang
Can A New Creative Director Help Dunhill Establish Newfound Relevancy?
Tasked with building global interest in the under-the-radar but established brand, Simon Holloway takes over from Mark Weston as creative director. Read MoreRoar of Applause for Bulgari’s Year of the Tiger Campaign
While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read MoreAre Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read MoreBulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read MoreHave China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read MoreIs China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read MorePuma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read MoreHogan Is Poised For A Bounce In China With New Ambassador Yang Yang
Hogan has appointed male Chinese actor Yang Yang as its global ambassador. How does this partnership manifest the brand’s long-term vision? Read MoreCan Dunhill’s New Chinese Global Ambassador Reinvigorate the Brand?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dunhill, Patagonia, and Chopard. Read MoreHow to Reach Chinese Men with Your Luxury Brand
China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More