yang mi
Mulberry Banks on Yang Mi’s Star Power as It Expands in China
After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
Key Takeaways from the Met Gala’s Social Media Storm in China
From Katy Perry’s "mosquito net" veil, to Madonna's familiar pose, fashion statements by celebrities at the Met Gala were getting plenty of attention from Chinese shoppers. Read More
The Internet Went Wild When This Actress Wore Michael Kors to the Met Gala
Michael Kors connected with social media influencer, fashionista, and actress Yang Mi for this year's Met Gala, generating buzz among Chinese consumers. Read More
Fan Bingbing Tops Forbes’ Chinese Star Power List
The mainland actress known for many lucrative luxury endorsements beats the likes of Andy Lau and Jay Chou for the status of top Chinese celebrity. Read More
‘Tiny Times’ Star Yang Mi Boosts Brands And Bali At High-Profile Wedding
Bulgari and Swarovski were among the brands that gained a social media boost from the actress' viral wedding story. Read More
Christopher Bu’s Designs Spotted On ‘Tiny Times’ Star Yang Mi
Designer Christopher Bu rocketed to fame when actress Fan Bingbing wore his couture creation at Cannes, but his new ready-to-wear line is also proving to be a hit with Chinese… Read More
