yang mi
Chinese Whispers: A Ranking of Chinese Celebrities’ Commercial Power, and More
Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read More
How Michael Kors Learned to Speak Chinese—And Sparked NYFW Sales
New York Fashion Week saw Michael Kors take its outreach efforts with overseas Chinese shoppers to a whole new level, with visible success. Read More
These Over 70s Fashion Influencers Take Chinese Millennials by Storm
Marie Claire China’s latest editorial effort features eight silver generation fashion influencers, who have inspired the country’s millennial generation. Read More
Part II: The 6 Female Instagram Stars Taking China By Storm
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More
Luxury Streetwear Goes Mainstream in Label-thirsty China
2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they… Read More
The 10 Most Influential Fashion Stylists in China
Behind every successful celebrity, there is a powerful stylist. Read More
Jing Daily’s Top 10 Most Read Interviews of 2017
From luxury brands' CEOs to China's KOL authority, here are some of the luxury industry leaders that have caught our attention most this year. Read More
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending
A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors. Read More
