Y2K
Party Like It’s 2023: China’s Rave Culture Sets A New Trend
Newfound post-lockdown freedoms in China are propelling the popularity of clubbing and raves, putting clubwear on the fashion map. Read More
Why Is American Retro-core Going Viral In China?
Young Chinese fashionistas are embracing retro outfits from '80s and '90s America. Why is the trend surging and what does it mean for brands? Read More
From ‘Bella Hadid Style’ To Clogcore: A Guide To 2023’s Chinese Social Media Fashion Trends
TikTok fashion trends have spilled over into China, and local fashionistas are having a field day with different styles. Which brands are benefiting the most? Read More
Jing Daily’s Guide To Luxury At Paris Fashion Week
How does China feel about traveling back in time to the year 2000? Jing Daily examines the trends and brands that dominated Paris Fashion Week. Read More
MFW Kicked Off With Minimalism, Y2K Fever, And Gucci Striking Social Media Gold – How China Responded vs Global.
Gucci, Moncler, and Prada generated the most Earned Media Value in China during Milan Fashion Week. But how do global rankings differ? Read More
Diesel Mounts Giant Inflatable Sculptures In Shanghai
OTB-owned fashion brand Diesel presented shocking pop-up installations in Shanghai, which will likely benefit its expansion in China. Read More
How Luxury Brands Can Win Over Gen Z via the ‘Throwback Economy’
The revival of millennial styles has created a nostalgia frenzy with Chinese Gen Zers, but can the luxury industry take advantage of this trend? Read More
Decoding “Too Cool” — The Uprising Subculture That Embraces Looking “Tasteless”
“Too Cool” was once used with contempt towards China’s rural population, but now it’s been re-labeled as “cool” by young Chinese netizens. Read More
