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4 Reasons Why Luxury Rentals Could be a Hit with Chinese Millennials
Luxury rental appeals to the Chinese millennials who are experience-seeking, environmentally-friendly, self-fulfilled, and tend to be in debt. Read More
Pretty in Pink? What ‘Dress for Success’ Means for Chinese Millennials
Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More
5 Ways Major Chinese Players Are Rethinking the Local Fashion Market
Organized by Chinese fashion site Luxe.co, the Global Fashion Innovation and Investment Forum gathered investors, entrepreneurs, and designers in Beijing on April 18. Read More
Y Closet’s Jiang Chacha Campaign is a Case Study in WeChat Marketing
As WeChat matures, it is becoming increasing harder for official accounts to capture people’s attention, let alone go viral. Proving that it is still possible, Beijing fashion startup Y Closet broke through the noise with an innovative HTML5 campaign. Read More
The Risk of Renting Luxury Fashions to Chinese Millennials
Jack Ma has made sizable investments in the emerging luxury sharing economy. But are young Chinese who've never owned a credit card worth the risk? Read More
What Impact Will Chinese Sharing Luxury Apps Have on Luxury Brands?
Luxury sharing apps have sprung up in China riding on the country's fever of the sharing economy, but the sustainability of this business model is debatable. Read More
The Luxury Goods Rental Market in China: What You Need to Know
The luxury goods rental market is rising in China with a number of players receiving funding from bullish investors. Here is what you need to know about it: Read More
