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Cadillac Takes Bold Steps To Appeal To Chinese Drivers, But Will They Respond?
Already in the midst of an aggressive digital marketing push in China, American premium automaker Cadillac is going all-out to convert more of China's notoriously German-car-obsessed drivers. Read More
Going Digital Is Critical For Luxury Carmakers In China
Luxury car brands are taking their China efforts to the next level to tap rising incomes among the country's digitally savvy 20- and 30-somethings. Read More
