XinShiXiang
C-Beauty Brand Comfy Bets On Chinese Consumers’ Rising Ingredient Awareness
Comfy has joined forces with media production house Xinshixiang and livestream host Li Jiaqi to launch a film series on the rise of Chinese beauty ingredients. Read More
Can Ya-man Disrupt China’s At-Home Beauty Device Market?
High-end Japanese beauty device brand Ya-man is expanding the definition of beauty to resonate emotionally with Chinese shoppers. Read More
Can NET-A-PORTER’s Celebrity Cast Pay Off In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
SK-II Launches a New Film Studio to Explore Brand Storytelling
SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
5 Homegrown Brands That Represented International Women’s Day In China
Jing Daily reviews five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers. Read More
Why Luxury Brands Should Care About China’s “Single Aristocrats”
China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More
