Xigua video
Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground
The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
Three Top Marketing Trends for the Year of the Ox
As an uptick in COVID-19 cases threatens Chinese New Year travel, brands are scrambling to meet demand for “new” New Year’s goods and hometown products. Read More
Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech
Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
Gleaning Three PR Lessons From TikTok’s Global Meltdown
With the help of various experts in the field, Jing Daily takes a look at the public relations pitfalls TikTok could have avoided. Read More
Bilibili Wants to Help Brands “Sparkle” With Content
The trendy video platform Bilibili is opening up its Sparkle service to help match brands with its popular creators (aka Uploaders). Read More
TikTok Owner Bytedance Puts Social E-Commerce On A Pedestal
Bytedance, the owner of short video platform Douyin and TikTok, has launched an e-commerce department after two years of dabbling. Read More
Which Platform Will Be China’s YouTube for Vloggers?
While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More
