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Xigua video

  • Market Analysis

    Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground

    Avery Booker  |   Share
    The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
  • Marketing

    Three Top Marketing Trends for the Year of the Ox

    Sky Canaves  |   Share
    As an uptick in COVID-19 cases threatens Chinese New Year travel, brands are scrambling to meet demand for “new” New Year’s goods and hometown products. Read More
  • Content Commerce

    Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech

    Avery Booker  |   Share
    Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
  • Gleaning Three PR Lessons From TikTok’s Global Meltdown

    Yaling Jiang  |   Share
    With the help of various experts in the field, Jing Daily takes a look at the public relations pitfalls TikTok could have avoided. Read More
  • Bilibili Wants to Help Brands “Sparkle” With Content

    Sky Canaves  |   Share
    The trendy video platform Bilibili is opening up its Sparkle service to help match brands with its popular creators (aka Uploaders). Read More
  • TikTok Owner Bytedance Puts Social E-Commerce On A Pedestal

    Yaling Jiang  |   Share
    Bytedance, the owner of short video platform Douyin and TikTok, has launched an e-commerce department after two years of dabbling. Read More
  • Which Platform Will Be China’s YouTube for Vloggers?

    Shuhong Fan  |   Share
    While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/30/2023

Index LevelDaily Change% Change
274.62+$4.541.68%
LVMHKeringRichemont
+$2.22+$1.56+$0.2
View Index

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