xiaomi
Why China’s Viral Video App Douyin is No Good for Luxury
While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
Chinese Smartphone Alliance Takes on WeChat Mini-programs
The alliance includes hardware giants Lenovo, Xiaomi, Huawei, and OPPO, plus the China Academy of Information and Communications Technology. Read More
Live Streaming: 5 Home Truths for Luxury Brands
Brands looking to reach Chinese audiences through live video can learn from the successes and mistakes of marketers before them as the industry evolves. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
Infographic: The Top Chinese Billionaires At This Week’s Two Sessions
Delegates may not be showing up to the Great Hall of the People in Chanel this year, but that doesn't mean they don't still possess a staggering amount of wealth. Read More
Now You Can Buy A (Smart) Car On Sina Weibo
One month after launching its WeiboPay service and partnering with China's leading budget smartphone maker Xiaomi to sell its MI2 device, today Sina Weibo launched a new campaign to sell… Read More
