xiaohongshu
Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
Millennial China Hunts for the Next “Hermès”
Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More
The New Perfume Market for Chinese Millennial Men — A User’s Guide
It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
Why was Xiaohongshu Pulled from China’s App Stores?
Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More
Jing Daily x PARKLU Workshop: Influencing Chinese Consumers With Little Red Book KOLs
Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation… Read More
Xiaohongshu Dips Into E-commerce Livestreaming
Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More
How Chinese Influencers Calculate Their Fees
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More
Xiaohongshu Fights Fraudulent Reviews on User-powered E-commerce Platform
User-generated reviews on e-commerce platform Xiaohongshu (Little Red Book) have come under fire for being fraudulent, and the platform is cracking down. Read More
Prada’s Problems in China are Deeper Than the Economic Slowdown
China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More
Millennial China’s Expensive Skin
More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More
