xiaohongshu
Xiaohongshu Deletes Posts by 29 Brands in ‘False Marketing’ Crackdown
Xiaohongshu has banned 29 brands for false advertising. What will the loss of the lifestyle sharing platform mean for these players? Read More
Would a Farfetch-YNAP Merger Be a Boon for Niche Brands in China?
Farfetch and YNAP are discussing a merger. And with growing Gen-Z appetites for niche brands, are small luxury businesses looking at a huge opportunity? Read More
Jacquemus Expands Into Beauty. Is China Next?
Jacquemus is co-launching a beauty line early next year — hot news even in China despite the label’s lack of social presence. Read More
Tapping Into China’s Luxury Decluttering Movement
For the Chinese, constantly shopping has its downsides: specifically, more cluttered and crowded homes. Enter the professional organizer. Read More
The Birth Of China’s Cultural Opinion Leaders
A new generation of creative tastemakers have emerged, called Cultural Opinion Leaders (COLs). Are they China’s next big influencers? Read More
Is Xiaohongshu Becoming Dangerous for Luxury Brands?
China’s Gen Z-favored platform Xiaohongshu is under fire for inauthentic posts. Could the site lose its good reputation with young luxury shoppers? Read More
What’s Turning Shanghai Into a Global Fashion Week Leader?
After two decades in existence, how is Shanghai Fashion Week beginning to inch ahead of the top global fashion weeks? Read More
Florasis Celebrates Dai Ethnicity in Latest Campaign
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The “Cool Factor” Driving Secondhand Luxury Sales in China
The rise of dedicated interest-based platforms has given a millennial and Gen Z-palatable sheen to secondhand luxury in China. Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
