xiaohongshu
How Chinese Influencers Calculate Their Fees
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More
Xiaohongshu Fights Fraudulent Reviews on User-powered E-commerce Platform
User-generated reviews on e-commerce platform Xiaohongshu (Little Red Book) have come under fire for being fraudulent, and the platform is cracking down. Read More
Prada’s Problems in China are Deeper Than the Economic Slowdown
China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More
Millennial China’s Expensive Skin
More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More
In China, ‘Information Cocoons’ Eclipse ‘the Big Idea’
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More
The 8 Controversies That Shook China’s Luxury Industry in 2018
Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More
China’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
4 Tactics to Navigate the Changing WeChat Landscape
Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More
The Truth About KOLs’ Impact on China E-commerce Sales
What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read More
The Future of Luxury: First Comes the App, Then Comes the Store
As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More
