xiaohongshu
Chinese Fashion Retailer Initial Embroiled in Funeral Wreath Controversy
Chinese brand Initial’s customer service sent a funeral wreath to a customer, and netizens are outraged. Can the label recover? Read More
Will Western Niche Labels Become Ventures’ Next Sweet Spot in China?
What Happened: On February 9, the e-commerce solution company Kuai Commerce announced a second seed round of funding — £2 million ($2.7 million) — to launch its first group of… Read More
Are the Winter Olympics Luxury’s Golden Ticket?
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Read More
How China’s New Lifestyle Trends Will Affect Luxury in 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Read More
Will the Yu Prize Find Fashion’s Next Household Name?
The Yu Prize has named 20 semi-finalists in the second edition of its annual fashion award program. Who will become China’s next top designer? Read More
Why Shushu/Tong and Charles & Keith Collab Has Taken Over Xiaohongshu
Shushu/Tong and Charles & Keith discuss their brand new capsule collection and the keys to a successful collaboration. Read More
Is Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
Top 5 Crackdowns in 2021
2021 has been a bumpy year for China’s red-hot sectors, with big tech, celebrity, gaming, wealth flaunting, and effeminate aesthetics all under government scrutiny. Read More
Xiaohongshu Deletes Posts by 29 Brands in ‘False Marketing’ Crackdown
Xiaohongshu has banned 29 brands for false advertising. What will the loss of the lifestyle sharing platform mean for these players? Read More
Would a Farfetch-YNAP Merger Be a Boon for Niche Brands in China?
Farfetch and YNAP are discussing a merger. And with growing Gen-Z appetites for niche brands, are small luxury businesses looking at a huge opportunity? Read More
