xiaohongshu
Jacquemus Expands Into Beauty. Is China Next?
Jacquemus is co-launching a beauty line early next year — hot news even in China despite the label’s lack of social presence. Read MoreTapping Into China’s Luxury Decluttering Movement
For the Chinese, constantly shopping has its downsides: specifically, more cluttered and crowded homes. Enter the professional organizer. Read MoreThe Birth Of China’s Cultural Opinion Leaders
A new generation of creative tastemakers have emerged, called Cultural Opinion Leaders (COLs). Are they China’s next big influencers? Read MoreIs Xiaohongshu Becoming Dangerous for Luxury Brands?
China’s Gen Z-favored platform Xiaohongshu is under fire for inauthentic posts. Could the site lose its good reputation with young luxury shoppers? Read MoreWhat’s Turning Shanghai Into a Global Fashion Week Leader?
After two decades in existence, how is Shanghai Fashion Week beginning to inch ahead of the top global fashion weeks? Read MoreFlorasis Celebrates Dai Ethnicity in Latest Campaign
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreThe “Cool Factor” Driving Secondhand Luxury Sales in China
The rise of dedicated interest-based platforms has given a millennial and Gen Z-palatable sheen to secondhand luxury in China. Read MoreChina’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read MoreNiche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read MoreIs Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More