xiaohongshu
The Unique Challenges of Selling Fashion in China
Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More
Trends in Digital Marketing in China
Digital marketing trends change so quickly in China that it's been hard for Western brands to keep up. Here's what's trending with cutting-edge companies. Read More
Perfect Diary’s Virtual Influencer Gets Her Own Mini Program Store, Product Line
When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More
China’s Most Important Luxury Tech Moments in 2019
Once again, tech was one of the biggest disruptors in China’s luxury market. Here’s our list of the biggest tech happenings in 2019. Read More
Eight Things that Rocked China E-Commerce in 2019
2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More
What Brands Should Know About Little Red Book’s New Live-Streaming Feature
Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More
App Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power
China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More
6 Tactics from Taobao’s Top E-commerce Live Streamer Viya
2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More
What is a KOC? Behind China’s Latest Influencer Trend
KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
The BoF 500 2019: The 6 Chinese Figures Helping to Shape the Fashion Industry
This year, The BoF 500, the definitive index of the people shaping the fashion industry, saw six Chinese individuals added to the list. Read More
