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  • PRESENTED BY TONG

    Why China’s Young Consumers Love Brand Collaborations

    CCI Team  |   Share
    China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
  • Consumer

    Why China Could Leapfrog the “Luxury E-commerce Wars”

    Avery Booker  |   Share
    With housebound consumers around the world doing more high-end shopping online, luxury’s longstanding resistance to embracing e-commerce has dissolved. Read More
  • Earnings Brief

    Bilibili’s New Markets Grow Users — But Also Losses

    Wenzhuo Wu  |   Share
    Bilibili reported solid user growth and stickiness in Q3 because of an increase in content production that allowed it to reach more online communities. Read More
  • E-Commerce

    What Chinese Online Platform Is Right For Your Luxury Brand?

    Arnold Ma  |   Share
    With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
  • Tech

    How Should Luxury Brands Pick The Right Video Account Platform In China?

    Emma Li  |   Share
    In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More
  • Marketing & Branding

    How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands

    Tanya Van Gastel  |   Share
    Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
  • Tech

    How Chinese Tech Builds Trust: A CCI Series

    Tanya Van Gastel  |   Share
    The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More
  • Beauty & Health

    How Brands Can Take Advantage Of The Male Beauty Boom In China

    Adina-Laura Achim  |   Share
    The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
  • Retail

    Why Beauty Brick-And-Mortar Is Thriving In China

    Amber Ran BI  |   Share
    Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More
  • Trending in China

    In China, Body Positivity Still Wrestles With The Skinny Aesthetic

    Jennifer Zhuang  |   Share
    Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
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