xiaohongshu
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Why China Could Leapfrog the “Luxury E-commerce Wars”
With housebound consumers around the world doing more high-end shopping online, luxury’s longstanding resistance to embracing e-commerce has dissolved. Read More
Bilibili’s New Markets Grow Users — But Also Losses
Bilibili reported solid user growth and stickiness in Q3 because of an increase in content production that allowed it to reach more online communities. Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
How Should Luxury Brands Pick The Right Video Account Platform In China?
In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
How Chinese Tech Builds Trust: A CCI Series
The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
Why Beauty Brick-And-Mortar Is Thriving In China
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
