xiaohongshu
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
China’s Changing Fashion Landscape Stands To Benefit JNBY Group
Battered by unpredictable COVID lockdowns and flagging consumer confidence, China's retail environment remains challenging for foreign and domestic brands. Read More
From Bloke Core To Cadre Chic: How Brands Can Capitalize On Gen Z Fashion
China’s Gen Z men are taking social media inspiration from both home and abroad to switch up their wardrobes. Here are the hottest trends of the summer. Read More
A Playbook For China’s $10 Billion Men’s Beauty Market
As China's men’s beauty market exceeds the $10 billion mark, here is a must-read playbook on how to take advantage of this lucrative opportunity. Read More
Meet The Top 100 Chinese Brands In 2022
Tencent retained its first spot on Kantar BrandZ’s Top 100 Chinese Brands 2022, while Li-Ning and Xiaohongshu saw prominent growth in brand value. Read More
Why ByteDance’s Attempt To Mimic Xiaohongshu Failed Again
ByteDance’s app Kesong, which resembles Xiaohongshu, was removed from the app store just a few weeks after its release. Where did it go wrong? Read More
How Luxury Can Court China’s $6 Billion Swimwear Market
Luxury could lose out if it doesn’t think local. From tailoring designs to seeding on Xiaohongshu, dive into the dos and don’ts of Chinese swimwear. Read More
5 Furry KOLs to Know in China’s Booming Pet Economy
Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
How Xiaohongshu Rides the Digital Fashion Wave
Is Xiaohongshu's technology and niche fashion community enough to maintain a competitive advantage in China’s NFT landscape? Read More
