xiaohongshu
Gen Z Tufting Craze Builds Momentum
The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
Brandy Melville Size Discrimination Is a Big No-No in China
Brandy Melville, the Italian “one-size-fits-all” brand, has been called out by a local blogger for body shaming. Is the label on its way out of the mainland market? Read More
Xiaohongshu Cracks Down on Users and Businesses in Bid to Keep ‘Authentic’
From cracking down on wealth flaunting to releasing community guidelines for businesses, Xiaohongshu is bent on cleaning up content this month. Read More
3 Key Takeaways From Xiaohongshu’s Beauty Trend Report
With the 2022 Xiaohongshu Beauty Trends Report out this month, Jing Daily highlights three key takeaways to help brands navigate the platform. Read More
App Watch: Alibaba Introduces Taibang Into the Social Commerce Space
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu? Read More
Metaverse Beauty With Chinese Characteristics
Digital optimism poses an exciting opportunity for beauty’s metaverse ambitions. But Beijing's ban on all crypto activities means brands should be cautious. Read More
Xiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Can Beauty Brands Capitalize on Euphoria’s Popularity in China?
With Chinese beauty fans obsessing over makeup looks from the Western TV series Euphoria, can beauty brands find ways to leverage the runaway hit? Read More
Chinese Fashion Retailer Initial Embroiled in Funeral Wreath Controversy
Chinese brand Initial’s customer service sent a funeral wreath to a customer, and netizens are outraged. Can the label recover? Read More
Will Western Niche Labels Become Ventures’ Next Sweet Spot in China?
What Happened: On February 9, the e-commerce solution company Kuai Commerce announced a second seed round of funding — £2 million ($2.7 million) — to launch its first group of… Read More
