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xiaohongshu

  • Consumer Insights

    ‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023

    Jing Zhang  |   Share
    Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
  • Market Analysis

    Vivo, Wanda, And Other Chinese Brands Score Big At FIFA World Cup Qatar 2022

    Julienna Law  |   Share
    Even without a qualifying team, China is not out of the game. Here’s how local businesses and fans are showing their soccer love during the FIFA World Cup. Read More
  • Consumer Insights

    Viral Products For The Win: New Data From Xiaohongshu

    Sadie Bargeron  |   Share
    A new Xiaohongshu report proves how much social media is governing Chinese Gen Z luxury spending — from buying products to being introduced to new brands. Read More
  • Marketing

    Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign

    Kim Leitzes  |   Share
    KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
  • Content Commerce

    China’s Changing Fashion Landscape Stands To Benefit JNBY Group

    Avery Booker  |   Share
    Battered by unpredictable COVID lockdowns and flagging consumer confidence, China's retail environment remains challenging for foreign and domestic brands. Read More
  • Gen-Z

    From Bloke Core To Cadre Chic: How Brands Can Capitalize On Gen Z Fashion

    Julienna Law  |   Share
    China’s Gen Z men are taking social media inspiration from both home and abroad to switch up their wardrobes. Here are the hottest trends of the summer. Read More
  • Beauty

    A Playbook For China’s $10 Billion Men’s Beauty Market

    Lisa Nan  |   Share
    As China's men’s beauty market exceeds the $10 billion mark, here is a must-read playbook on how to take advantage of this lucrative opportunity. Read More
  • Companies

    Meet The Top 100 Chinese Brands In 2022

    Wenzhuo Wu  |   Share
    Tencent retained its first spot on Kantar BrandZ’s Top 100 Chinese Brands 2022, while Li-Ning and Xiaohongshu saw prominent growth in brand value. Read More
  • Tech

    Why ByteDance’s Attempt To Mimic Xiaohongshu Failed Again

    Lisa Nan  |   Share
    ByteDance’s app Kesong, which resembles Xiaohongshu, was removed from the app store just a few weeks after its release. Where did it go wrong? Read More
  • Fashion

    How Luxury Can Court China’s $6 Billion Swimwear Market

    Lisa Nan  |   Share
    Luxury could lose out if it doesn’t think local. From tailoring designs to seeding on Xiaohongshu, dive into the dos and don’ts of Chinese swimwear. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/03/2023

Index LevelDaily Change% Change
286.73-$0.68-0.24%
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