xiaohongshu

Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

User-generated reviews on e-commerce platform Xiaohongshu (Little Red Book) have come under fire for being fraudulent, and the platform is cracking down. Read More

China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More

More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More

Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More

Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More

Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More

Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More

What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read More