xiaohongshu

The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More

Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More

As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and e-commerce fashion platform turned livestreamer. Read More

If your brand is new to selling online in China, Jing Daily breaks down the different platforms on the country’s largest online e-commerce site: Tmall. Read More

Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More

As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More

We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More

Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More

Digital marketing trends change so quickly in China that it's been hard for Western brands to keep up. Here's what's trending with cutting-edge companies. Read More