xiaohongshu
4 Tactics to Navigate the Changing WeChat Landscape
Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More
The Truth About KOLs’ Impact on China E-commerce Sales
What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read More
The Future of Luxury: First Comes the App, Then Comes the Store
As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More
Wise Up: The Big Mistakes Luxury Brands Are Making With China’s Gen Z
China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More
A Comprehensive Guide to External Links on WeChat
One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives. Read More
Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report
When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More
The 8 Most Powerful Beauty Bloggers in China
Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
