Xiao Zhan
Gucci Secures Chinese Fans At Milan Fashion Week
Gucci kicked off a new approach to livestreaming with its Spring 2023 runway show by tapping Tencent’s Super QQ Show app. Read More
Gucci’s Open Call Projects Optimism in Shanghai
Gucci and local media powerhouse Huasheng Media Group have initiated “Blooming Shanghai” – an open call for a large-scale public artistic creation program. Read More
Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
Will an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read More
US Bans and COVID Won’t Dent Li-Ning’s Rise
Li-Ning ended fiscal 2021 on a high, generating over $3.5 billion in revenue. But the next quarter may not be so smooth sailing. Read More
Will China’s Ski Fever Cool Down?
This month’s China Collabs Column tests the country’s booming skiwear market and looks at some of the best ski-inspired partnerships. Read More
Watches Are the Luxury Segment to ‘Watch’ in 2022
A key question for luxury brands with a growing presence in mainland China is what Chinese consumers will spend more on in the year to come. Read More
Can Bosideng Climb Its Way Into the High-End Market?
Bosideng has ambitions to hike its prices and enter the high-end market. But are consumers ready for a Chinese luxury down jacket brand? Read More
Moncler Unveils Immersive Retail Space in Chengdu
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
