Xiao Zhan
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
Cai Xukun At Prada, Xiaozhan At Tod’s: Chinese Stars, Designers, Influencers Pack A Punch At Milan Fashion Week
Brands are embracing the return of Chinese stars to Milan Fashion Week. These personalities who command an impressive following are their gateway to China. Read More
Gucci Secures Chinese Fans At Milan Fashion Week
Gucci kicked off a new approach to livestreaming with its Spring 2023 runway show by tapping Tencent’s Super QQ Show app. Read More
Gucci’s Open Call Projects Optimism in Shanghai
Gucci and local media powerhouse Huasheng Media Group have initiated “Blooming Shanghai” – an open call for a large-scale public artistic creation program. Read More
Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
Will an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read More
US Bans and COVID Won’t Dent Li-Ning’s Rise
Li-Ning ended fiscal 2021 on a high, generating over $3.5 billion in revenue. But the next quarter may not be so smooth sailing. Read More
Will China’s Ski Fever Cool Down?
This month’s China Collabs Column tests the country’s booming skiwear market and looks at some of the best ski-inspired partnerships. Read More
Watches Are the Luxury Segment to ‘Watch’ in 2022
A key question for luxury brands with a growing presence in mainland China is what Chinese consumers will spend more on in the year to come. Read More
