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Tag

Xiao Zhan

  • Content Commerce

    What the World Needs to Learn From Chinese Content Commerce: Part Three

    Avery Booker  |   Share
    Although branded film and video productions are nothing new, in China they have gained widespread acceptance as a hybrid art form-marketing vehicle. Read More
  • Fashion

    Is Li Ning Ready To Challenge Nike In China?

    Lisa Nan  |   Share
    Li Ning’s global ambassador post collected 1 billion views, selling out its latest collection in minutes. But can the sportswear brand beat Nike in China? Read More
  • Fashion

    Chinese Sportswear Giant Anta Rides China’s Winter Olympics Fever

    Wenzhuo Wu  |   Share
    Chinese sportswear brand Anta launched its “Keep Moving” campaign, rolling out omni-channel marketing tactics to leverage the winter sports fever in China. Read More
  • Celebrity Endorsements Are Drastically Changing In China

    Wenzhuo Wu  |   Share
    Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
  • The R3 February List: The Rise of the Chinese Celebrities Fighting COVID-19

    Ruonan Zheng  |   Share
    Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More
  • Olay’s Ambassador Controversy Startles China’s Tax Authority & More

    Yaling Jiang  |   Share
    Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More
  • The Dark Side of China’s Idol Economies

    Jiaqi Luo  |   Share
    For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More
  • R3 January List: Celebrity’s Fan Group Join the Defeat Against the Virus

    Ruonan Zheng  |   Share
    The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More
  • The It Bag Goes Unisex in China

    Jiaqi Luo  |   Share
    Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
  • R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record

    Ruonan Zheng  |   Share
    U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/12/2021

Index LevelDaily Change% Change
323.55+$0.780.24%
LVMHKeringRichemont
+$0.23+$0.49-$0.15
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