Xiao Zhan
What the World Needs to Learn From Chinese Content Commerce: Part Three
Although branded film and video productions are nothing new, in China they have gained widespread acceptance as a hybrid art form-marketing vehicle. Read More
Is Li Ning Ready To Challenge Nike In China?
Li Ning’s global ambassador post collected 1 billion views, selling out its latest collection in minutes. But can the sportswear brand beat Nike in China? Read More
Chinese Sportswear Giant Anta Rides China’s Winter Olympics Fever
Chinese sportswear brand Anta launched its “Keep Moving” campaign, rolling out omni-channel marketing tactics to leverage the winter sports fever in China. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
The R3 February List: The Rise of the Chinese Celebrities Fighting COVID-19
Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More
Olay’s Ambassador Controversy Startles China’s Tax Authority & More
Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More
The Dark Side of China’s Idol Economies
For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More
R3 January List: Celebrity’s Fan Group Join the Defeat Against the Virus
The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More
The It Bag Goes Unisex in China
Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record
U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More
