Xiao Zhan

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More

Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More

For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More

The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More

Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More

U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More

For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More