Xiao Zhan
From Xiao Zhan to Eileen Gu: Milan Fashion Week secures spotlight leveraging Chinese stars
Jing Daily’s new KOL Tracker examines Chinese stars’ attendance at Milan Fashion Week. Are they a solid investment for brands looking to boost their visibility in China? Read MoreMove Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read MoreCai Xukun At Prada, Xiaozhan At Tod’s: Chinese Stars, Designers, Influencers Pack A Punch At Milan Fashion Week
Brands are embracing the return of Chinese stars to Milan Fashion Week. These personalities who command an impressive following are their gateway to China. Read MoreGucci Secures Chinese Fans At Milan Fashion Week
Gucci kicked off a new approach to livestreaming with its Spring 2023 runway show by tapping Tencent’s Super QQ Show app. Read MoreGucci’s Open Call Projects Optimism in Shanghai
Gucci and local media powerhouse Huasheng Media Group have initiated “Blooming Shanghai” – an open call for a large-scale public artistic creation program. Read MoreLove ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read MoreIs Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read MoreWill an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read MoreUS Bans and COVID Won’t Dent Li-Ning’s Rise
Li-Ning ended fiscal 2021 on a high, generating over $3.5 billion in revenue. But the next quarter may not be so smooth sailing. Read MoreWill China’s Ski Fever Cool Down?
This month’s China Collabs Column tests the country’s booming skiwear market and looks at some of the best ski-inspired partnerships. Read More