Xiao Zhan
Will an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read More
US Bans and COVID Won’t Dent Li-Ning’s Rise
Li-Ning ended fiscal 2021 on a high, generating over $3.5 billion in revenue. But the next quarter may not be so smooth sailing. Read More
Will China’s Ski Fever Cool Down?
This month’s China Collabs Column tests the country’s booming skiwear market and looks at some of the best ski-inspired partnerships. Read More
Watches Are the Luxury Segment to ‘Watch’ in 2022
A key question for luxury brands with a growing presence in mainland China is what Chinese consumers will spend more on in the year to come. Read More
Can Bosideng Climb Its Way Into the High-End Market?
Bosideng has ambitions to hike its prices and enter the high-end market. But are consumers ready for a Chinese luxury down jacket brand? Read More
Moncler Unveils Immersive Retail Space in Chengdu
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
China’s LGBT Trust Can’t Be Bought
During Pride month, Jing Daily looks at China’s LGBT community and ways for luxury to support its members. Read More
Tod’s Leverages Idol Power In China To Boost Image
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape: WeChat, Weibo, Tmall, Douyin, and beyond. Read More
