xiao xue
The Limits of Luxury Livestreaming
A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
Top 5 Chinese Fashion Editors You Need to Know
Here are five power players in the Chinese fashion industry who influence readers as to what fashion to buy. Read More
ELLE China Editor Becomes CEO as Chinese Fashion Magazines Up Their Digital Game
An icon in China's fashion media landscape, Xiao Xue is now aiming to steer ELLE China down a path of success in serving digitally savvy Chinese consumers. Read More
