wuliangye
Six Of The World’s Most Valuable Spirits Brands Are Chinese
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Read More
Diageo Ups Its Stake In Baijiu Amidst Spirit’s Plunging Sales
Global drinks giant Diageo's consolidation of control over distiller Shui Jing Fang shows the conglomerate's faith that baijiu can rebound from its current slump and catch on with drinkers across… Read More
China’s Top 50 Brands Missing Fashion, Luxury
A recent report of China's top 50 brands is sparse on luxury, with only a few wine and spirits companies making the cut. Read More-
Ganbei! Demand For High-End Spirits Buoys Chinese Producers
Though they may privately fret about the potential effects of Beijing's current clampdown on public spending on high-end Chinese spirits at official banquets, home-grown liquor producers like Kweichow Moutai continued… Read More -
Will Lower Prices & Shifting Demand Hurt High-End Baijiu Brands?
The names Moutai and Wuliangye, tongue-twisters to non-Mandarin speakers, are known throughout their native country to even the most sober of Chinese. Read More 
After Targeting Luxury Cars, Chinese Government Mulls High-End Booze Ban
Coming on the heels of last month's announcement that it may require government offices to purchase only domestic auto brands, Beijing recently said it plans to ban officials from spending… Read More
Baijiu Maker Moutai At Center Of Beijing Luxury Debate
During sessions at Beijing's National People's Congress this week and on social media platforms like Sina Weibo, debate is raging in China about officials' spending on wining and dining, funded… Read More-
Chinese Distillers Maotai & Wuliangye Enter “Most Valuable Luxury Brands” List, Claim Not To Be Luxury
This week, the Shanghai-based research firm Hurun Report issued its latest list of the world's most valuable luxury brands, and alongside global stalwarts such as Louis Vuitton and Hermes in… Read More -
China’s Top 10 Domestic Luxury Brands Of 2010
This week, the Chinese luxury portal NobleChinese posted a number of year-end top 10 lists, chosen by readers and ranking a range of topics, including favorite domestic Chinese luxury brands. Read More
