Wu Jinyan
Dior Adds An Oriental Aesthetic To Their Chinese New Year 2021 Collection
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dior, Bananain, and Adidas Originals. Read MoreWhy Dior’s Customizable Bag Fell Flat
Dior’s personalization service on its iconic Book Tote handbag features embroidered Chinese characters that failed to resonate with local clientele. Read MoreGentle Monster’s New Shanghai Store Long-Form Multimedia Tale on WeChat
A disruptor in the retail space, Korean sunglasses company Gentle Monster announced the opening of their Shanghai store via WeChat last week. Read More