WPP
Golden Week: 5 Ways Brands Can Make Their Message Count During China’s ‘Shopping Festival’
Because Golden Week is one of the most important shopping times of the year in China, a new report argues that brands need to make sure their marketing rises above… Read More
Study: Lower-Tier Consumers Leading The Way In China
A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More
