world cup
Fendi gelato, Chinese footballers in Prada, and Yvmin x Shushu/Tong: China collabs of the week
High fashion crosses into multiple industries with trending collaborations from Prada, Fendi, and Shushu/Tong covering sports, jewelry, and ice cream, respectively. Read More
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz, Siemens, YSL, Lancôme, and Sephora. Read More
China’s Embattled Taxi-Hailing Apps Harness Power Of Joint Marketing
Despite facing strict government regulation, the popular Didi Dache and Kuaidi Dache apps are teaming up with a wide range of companies to attract new urban customers. Read More
China: This Week In Digital Luxury Marketing (World Cup Edition)
As competition heats up in the FIFA World Cup, we're presenting a roundup this week of ongoing digital campaigns related to the global soccer championships on China’s social media, featuring… Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Clinique, Lancôme, Audi, Coach, and Uniqlo. Read More
World Cup Unites BMW And Mercedes-Benz Against Audi On Weibo
The two luxury auto underdogs team up to cheer on the German soccer team on Weibo while top rival Audi is left to "weep in the corner." Read More
China’s Billionaires Catch Soccer Investment Fever
China may not have a place at the World Cup, but that doesn't mean Chinese soccer isn't seeing big profits from fans at home. Read More
