working with kols
KOL Marketing in China: Why It Works and How To Do It Right
Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right. Read More
Lessons from Panda: How Smaller Luxury Brands Can Tap the Power of Emerging KOLs in China
The eccentric China-based internet star known as Panda shares insights with smaller luxury brands looking to work with internet celebrities in China. Read More
