word of mouth
5 Insights On How Luxury Brands Can Win Over Singles in China
Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Read More
4 Reasons Consumers Hate Your Luxury Brand
What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list? Read More
Luxury Spending To Double in China Over Next 10 Years, Says McKinsey
A McKinsey report on the global luxury market predicts that consumption by China's wealthy buyers will score one trillion yuan by 2025. Read More
