winter sports
Descente unveils partnership with China national winter sports teams
The high-end ski brand owned by Anta Group aims to attract a broader range of winter sports enthusiasts as peak snow season arrives. Read More
Skier Eileen Gu On Her Superstar Status, Ambassadorships And Secrets To Hyper Efficiency
The Gen Z sports icon speaks to Jing Daily at Watches and Wonders in Geneva about balancing classes and competitions and using her platform responsibly. Read More
After Eileen Gu, IWC Partners With Faction Skis To Ride China Winter Sports Hype
Swiss watch brand IWC and Faction Skis released 55 pairs of luxury skis. Will jumping on the winter sports trend work out for the watchmaker? Read More
Moncler Sets A Higher Bar For Skiwear With Its Grenoble FW22 Collection
Chinese consumers want to look stylish this winter. Here’s why Grenoble Fall 22 collection makes Moncler the world’s leading name for luxury outerwear. Read More
Arc’teryx Capitalizes On Coffee and Skiing Fever This Winter Season
Arc'teryx collaborated with coffee roaster and retailer Peet’s Coffee to launch a coffee shop in Beidahu, Jilin Province. Read More
What the Lockdown Means for China’s Travel Plans
Chinese tourists’ plans have changed since the pandemic. Jing Daily looks at what Dragon Trail Research’s latest report means for luxury. Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
Are the Winter Olympics Luxury’s Golden Ticket?
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Read More
How China’s New Lifestyle Trends Will Affect Luxury in 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Read More
How A New Moncler x POP MART Collab Caused A Frenzy In China
A limited-edition POP MART × MONCLER collaboration lured a wave of Chinese fans to enter its raffle. But what’s Moncler’s larger strategy in China? Read More
