winter olympics
Nike Feels the Burn as Anta and Li-Ning Continue Their Winning Streak
With homegrown brands winning in China’s expanding sports sector, Jing Daily analyzes three case studies from this rapidly changing landscape. Read More
How to Collaborate? Just Ask Feng Chen Wang
In conversation with Jing Collabs & Drops, Fujian-born Feng Chen Wang discusses the key to landing collaborations with global superstars. Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
Meet the Chinese Olympians Taking Luxury by Storm
With Weibo’s Hot Search taken over by topics around Beijing 2022, Jing Daily analyzes four Chinese athletes that are worth luxury brands’ attention. Read More
Why ANTA Brought Home Gold at the Olympics
Official sportswear partner of the 2022 Winter Olympics, ANTA Sports, has been thrust into the global spotlight. But there are other reasons for its boom. Read More
Anta Goes for Gold Partnering with the Beijing Winter Olympics
The Beijing Winter Olympics is kicking off on February 4. Given its influence, will the Games’ official sportswear partner Anta grow its reach in China? Read More
Can China’s Olympics & Its Sponsors Defeat Omicron?
The Winter Olympic Games are scheduled to start next week. But for the host country China, each day seems to bring a new hurdle. Read More
Down Jackets and Snow Lattes: Winter Goes Aspirational in China
With the 2022 Winter Olympics in Beijing just around the corner, brands in China have sought to tap rising consumer interest in all things winter-related. Read More
When Will China’s Ski Industry Take Off?
In recent years, the nascent ski industry in China has had well-publicized difficulties convincing foreign and native skiers to take to the slopes. According to recent data, however, resort operators… Read More
