whisky
Following Shanghai’s Lead, Beijing Gets Its Own Johnnie Walker House
Coming over a year after the launch of China's first Johnnie Walker House at Shanghai's Sinan Mansions, this week saw the grand opening of the second location in Beijing. Read More
Johnnie Walker Taps Chinese Artist Ma Liang For Moon Festival Campaign
Having previously partnered with Chinese director Jia Zhangke as well as fashion designers Jenny Ji and Xander Zhou, writer Han Han and artist Pan Jianfeng, whisky brand Johnnie Walker is… Read More-
Bottoms Up: China’s Alcohol Imports Jump 58 Percent
If there's one area of the Chinese market that has continued to do incredibly well regardless of all others, it's high-end imported spirits. Read More 
More Chinese Drinkers Turning To Imported Spirits, But Baijiu Still King
As the world's largest beer producer and consumer, the number two consumer of cognac and seventh-largest consumer of wine, China is rightfully considered a massive market for international drinks firms. Read More
Chivas Regal Looks For This Year’s “Modern Gentleman” In Hong Kong
Partnering with the Cannes Film Festival for the fourth year running, whisky maker Chivas Regal recently launched its second annual Modern Gentleman campaign in Hong Kong. Read More-
Cognac Demand Surges In China, But Whisky Makers Won’t Go Down Easily
Long a favorite among upwardly mobile Chinese (or those who hope to appear that way), demand for cognac in China has surged in the last decade, with the country now… Read More -
Edinburgh Zoo Unveils Special Tartan To Welcome Giant Pandas
This week, Scotland's Edinburgh Zoo debuted a special tartan designed to commemorate the recent arrival of two giant pandas from China, the culmination of a five-year effort. Read More -
Filmmaker Zoe Cassavetes Directs Johnnie Walker “True Rarity” China Campaign
Continuing its strong push to foster a new generation of Chinese whisky drinkers, the Diageo-owned whisky maker Johnnie Walker recently signed the Manchester-based ad agency Love to promote its Johnnie… Read More -
Jing Daily’s Best Of 2011: Wine & Spirits
Jing Daily's 10 favorite wine & spirits posts from 2011, a year in which Chinese wine lovers shifted from Bordeaux to Burgundy, and whisky and vodka producers rushed into the… Read More -
Scotland Cashing In On Chinese Demand For Premium Scotch
Celebrating the one-year anniversary of Beijing's move to give Geographical Indication of Origin status to Scotch whisky, this week Scottish First Minister Alex Salmond toasted the booming Chinese whisky trade… Read More
