whisky

Having previously partnered with Chinese director Jia Zhangke as well as fashion designers Jenny Ji and Xander Zhou, writer Han Han and artist Pan Jianfeng, whisky brand Johnnie Walker is no stranger to localized marketing campaigns and limited-edition products for the China market. Read More

If there's one area of the Chinese market that has continued to do incredibly well regardless of all others, it's high-end imported spirits. Read More

As the world's largest beer producer and consumer, the number two consumer of cognac and seventh-largest consumer of wine, China is rightfully considered a massive market for international drinks firms. Read More

Partnering with the Cannes Film Festival for the fourth year running, whisky maker Chivas Regal recently launched its second annual Modern Gentleman campaign in Hong Kong. Read More

Long a favorite among upwardly mobile Chinese (or those who hope to appear that way), demand for cognac in China has surged in the last decade, with the country now poised to become the largest consumer of the French brandy within the next four years. Read More

This week, Scotland's Edinburgh Zoo debuted a special tartan designed to commemorate the recent arrival of two giant pandas from China, the culmination of a five-year effort. Read More

Continuing its strong push to foster a new generation of Chinese whisky drinkers, the Diageo-owned whisky maker Johnnie Walker recently signed the Manchester-based ad agency Love to promote its Johnnie Walker Blue Label in the China market. Read More

Jing Daily's 10 favorite wine & spirits posts from 2011, a year in which Chinese wine lovers shifted from Bordeaux to Burgundy, and whisky and vodka producers rushed into the China market. Read More

Celebrating the one-year anniversary of Beijing's move to give Geographical Indication of Origin status to Scotch whisky, this week Scottish First Minister Alex Salmond toasted the booming Chinese whisky trade on a trip to the Chinese capital. Read More

Launched this past May at Shanghai's Sinan Mansions, the first Johnnie Walker House built outside of Scotland is nothing if not a shrine to the history, culture and appreciation of whisky. Read More