whiskey
Rich Post-80s Drive Chinese Whiskey Market Growth
Often perceived as an old man's drink, whiskey sales in China leapt 19.5 percent in 2017 thanks largely to growing interest among consumers under 30. Read More
Online Tasting Club Aims to Turn China’s Liquor Consumers into Connoisseurs
The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club. Read More
Luxury Auto Dealers Woo China’s Wealthy Women With Gifts And Manicures
As more affluent Chinese women move into the driver's seat, auto dealers and makers are adopting some amusing female-specific marketing methods. Read More
Jia Zhangke Endorses ‘Rebellion’ In New Johnnie Walker China Ad
The award-winning director joins architect Ma Yansong and clothing brand chairman Zhou Shaoxiang in the distiller's "Game Changer" campaign. Read More
Following Shanghai’s Lead, Beijing Gets Its Own Johnnie Walker House
Coming over a year after the launch of China's first Johnnie Walker House at Shanghai's Sinan Mansions, this week saw the grand opening of the second location in Beijing. Read More
Caviar And Cognac? More Companies Localizing To Woo Affluent Chinese
To set themselves apart from the pack and tailor their product to the particular tastes of China's elite, companies in the food & beverage sector have been among the most nimble and willing to experiment. Read More-
Grand Marnier Targets China’s Young Drinkers
While baijiu and beer remain the top of the heap in the China market in terms of volume, among luxury consumers, scotch, cognac, liqueurs, and grape wine have caught on in a big way. Read More -
Will Whisky Be “The New Wine” In China?
Though China is still a comparatively young market for whisky of all stripes, from the rare single-malts sought after by big-city aficionados to the more popular blended varieties that are ubiquitous on bar tables from Shanghai to Kunming it is clear that the market has developed rapidly and is still growing. Read More -
Chivas Targets Asia With Christian Lacroix Limited Edition
One of the fascinating aspects of China's growth and commercialization over the past 30 years is the opening of new niche markets that did not previously exist in the Mainland, even pre-1949. One of these niche markets is whisky. Though foreign liquors have entered the country at a rapidly growing rate for decades, whisky failed to gain a foothold in the country until the late 1980s. Read More
