whiskey

Often perceived as an old man's drink, whiskey sales in China leapt 19.5 percent in 2017 thanks largely to growing interest among consumers under 30. Read More

The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club. Read More

As more affluent Chinese women move into the driver's seat, auto dealers and makers are adopting some amusing female-specific marketing methods. Read More

The award-winning director joins architect Ma Yansong and clothing brand chairman Zhou Shaoxiang in the distiller's "Game Changer" campaign. Read More

Coming over a year after the launch of China's first Johnnie Walker House at Shanghai's Sinan Mansions, this week saw the grand opening of the second location in Beijing. Read More

To set themselves apart from the pack and tailor their product to the particular tastes of China's elite, companies in the food & beverage sector have been among the most nimble and willing to experiment. Read More

While baijiu and beer remain the top of the heap in the China market in terms of volume, among luxury consumers, scotch, cognac, liqueurs, and grape wine have caught on in a big way. Read More

Though China is still a comparatively young market for whisky of all stripes, from the rare single-malts sought after by big-city aficionados to the more popular blended varieties that are ubiquitous on bar tables from Shanghai to Kunming it is clear that the market has developed rapidly and is still growing. Read More

One of the fascinating aspects of China's growth and commercialization over the past 30 years is the opening of new niche markets that did not previously exist in the Mainland, even pre-1949. One of these niche markets is whisky. Though foreign liquors have entered the country at a rapidly growing rate for decades, whisky failed to gain a foothold in the country until the late 1980s. Read More