4 Ways Chinese Innovation Is Shaping Global E-Commerce
From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future. Read MoreWill the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read MoreWhat Will Happen To TikTok?
Banning TikTok might not be as much about national security as it is market hegemony since there’s no alternative to the social media network in the US. Read MoreAlibaba Attempts to Replicate Taobao Model Overseas
Alibaba is empowering 100,000 influencers to sell via the B2C marketplace platform AliExpress Connect. Could it replicate Taobao’s model in the West? Read MoreWeChat On-Demand Service Boosts Rinascente’s Sales
The Italian high-end department store Rinascente recently added its concierge services via WeChat, boosting average expenditures of customers. Read MoreBurberry’s Plan to Turn it Around in Hong Kong: Go Local
As retail sales slump in Hong Kong thanks to a loss of mainland tourist revenue, the British brand turns its focus toward local shoppers. Read MoreHow WeChat’s 600 Million Users Spell Out Big Profits For Brands
The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases. Read MoreFor Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media… Read More