Alibaba Attempts to Replicate Taobao Model Overseas
Alibaba is empowering 100,000 influencers to sell via the B2C marketplace platform AliExpress Connect. Could it replicate Taobao’s model in the West? Read More
WeChat On-Demand Service Boosts Rinascente’s Sales
The Italian high-end department store Rinascente recently added its concierge services via WeChat, boosting average expenditures of customers. Read More
Burberry’s Plan to Turn it Around in Hong Kong: Go Local
As retail sales slump in Hong Kong thanks to a loss of mainland tourist revenue, the British brand turns its focus toward local shoppers. Read More
How WeChat’s 600 Million Users Spell Out Big Profits For Brands
The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases. Read More
For Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media market. Read More
