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What Gen-Z Wants

  • Why The Outdated ‘Spirit Boy’ Style Is Making A Comeback In China

    Jennifer Zhuang  |   Share
    The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More
  • Fashion

    China’s Hottest Trend, Ins Style, Was Influenced By Banned Instagram

    Jennifer Zhuang  |   Share
    Chinese Gen-Zers have gleaned an Ins-Style aesthetic from their limited access to Instagram. But can International brands take advantage of this trend? Read More
  • Deciphering the Chinese Gen-Z “Normcore” Trend

    Jennifer Zhuang  |   Share
    Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More
  • Why Is ‘Princess Style’ Trending With China’s Gen Zers?

    Jennifer Zhuang  |   Share
    Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More
  • Why The ‘High-Fashion Face’ Is China’s Next Big Look

    Jennifer Zhuang  |   Share
    Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More
  • Will Virtual Livestreamers Replace Humans In China?

    Jennifer Zhuang  |   Share
    Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
  • Decoding Professional User-Generated Content on Douyin

    Jennifer Zhuang  |   Share
    One Douyin’s hottest influencers @Maoguangguang is proving that professional user-generated content is profitable. Here’s what brands need to know. Read More
  • Can Brands Tap Into The Rebellious Gen-Z “Tea Art” Trend?

    Jennifer Zhuang  |   Share
    A new makeup style in China called Tea Art is turning a derogatory internet catchphrase upside down, but can brands take advantage of this trend? Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/06/2023

Index LevelDaily Change% Change
279.05-$7.68-2.68%
LVMHKeringRichemont
-$4.46-$2.59-$0.33
View Index

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