western luxury brands
Why Many Western Luxury Brands Can’t Connect With Chinese Customers
The economic gap between China and the West is dramatically widening, yet most brands still need to master the basics of being successful there. Read More
How Big Is the ‘Billie Eilish Aesthetic’ with China’s Gen Zers?
“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More
Luxury 2030: The Rise of the Personal Luxury Experiences
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalization. Read More
Why Western Luxury Brands Need Tik Tok
Tik Tok is the ultimate destination for short-videos, which makes it an ideal platform for brands to create video content to reach a younger consumer base. Read More
4 Intellectual Property Guidelines that are Crucial for Luxury Brands
Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More
4 Takeaways from Morgan Stanley’s Report on Shifts in Chinese Luxury Consumption
Investment bank Morgan Stanley notes that more and more of China’s luxury shoppers are staying home to shop instead of traveling abroad. Read More
5 Luxury Trends in China That Matter to Brands
Chinese Consumers differ from Western consumers in many ways, and these five trends are crucial for any luxury business operating there. Read More
App Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power
China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More
The Danger for Luxury Brands That Fail at Storytelling
Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful. Read More
Anonymous Chinese Employees on Why Western Brands Fumble When Marketing in China
Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More
