wenjun
Whisky Soars, Baijiu Droops In Wake Of Beijing’s Frugality Campaign
Though makers of high-end baijiu have reportedly been hit hard by Beijing's ongoing frugality campaign, sales of imported liquor continue to plow ahead as more Chinese drinkers knock one back… Read More
More Chinese Drinkers Turning To Imported Spirits, But Baijiu Still King
As the world's largest beer producer and consumer, the number two consumer of cognac and seventh-largest consumer of wine, China is rightfully considered a massive market for international drinks firms. Read More
Moët-Hennessy To Produce Red Wine In China, For China
Following the lead of Les Domaines Barons de Rothschild, which developed vineyards in Shandong province in 2008, recently LVMH announced that it has invested in a vineyard in the mountains… Read More-
With Eye On Chinese Middle Class, LVMH Buys Stake In Domestic Retailer Ochirly
The China market has obviously been pretty good to the luxury consortium LVMH, which posted forecast-beating 22 percent global growth in 2011 due heavily to Chinese spending both at home… Read More -
After Gold, Art & Wine, China’s Wealthy Collectors Stocking Up On Vintage Baijiu
Chinese collectors may be pushing prices for top Bordeaux and Burgundy vintages up on the global auction market, but in China, their appetite for new investments has caused prices for… Read More -
Baijiu’s Boom Times Continue As 1930s Vintage Sells For $409,000 In Beijing
Baijiu's boom-times show no sign of stopping any time soon. At a recent Beijing Poly auction in the Chinese capital, an extremely rare 1930s vintage from the distiller Nai Mao… Read More -
LVMH Looks To Dig Deeper Into China With Bulgari Acquisition
In recent years, as China has become the fastest-growing single market for many of its brands, LVMH has invested heavily in the Chinese market, even going so far as to… Read More -
Moutai Planning Major Global Push, But Can It Make Headway Outside Of Chinatowns?
Moutai, China's top maker of premium baijiu, is planning an ambitious new global marketing strategy that the company hopes could see its products venturing beyond Chinatowns and into the homes… Read More -
Will Baijiu Ever Become Fashionable?
Over the past 30 years baijiu, much like the bicycles and Mao suits that characterized an earlier generation, has been sidelined by young urban Chinese in favor of BMWs and… Read More -
LVMH Acquires Chinese Traditional Spirits Distillery: Could Westerners Be Sipping Baijiu In Coming Years?
Although most westerners may be unfamiliar with baijiu, the traditional spirit of China, drinkers within the country have been sipping the powerful, often tear-inducing alcohol for centuries. Less famous abroad… Read More
