weixin
How WeChat’s 600 Million Users Spell Out Big Profits For Brands
The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases. Read More
Chinese Shoppers Have Gone Mobile. So Should Brands
As netizens in China spend less time on PCs, increasingly plugged into their tablets and smartphones for everything from communication to commerce, mobile shopping has become a an important bright spot in the country's booming e-tail market. Read More
2013 Outlook: Premium Brands In China Can’t Ignore WeChat
For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only to boost CRM and brand awareness and develop O2O strategies, but also to create tailor-made marketing and sales campaigns that are geolocalized to reach the right audience. Read More
Cadillac’s China Ambitions May Lure Younger Crowd
While it may seem that Cadillac's China expansion plan is aimed at converting an older, wealthier crowd away from their beloved black Audis, it looks entirely plausible that the automaker is targeting a very different consumer. Read More
Coach Set For China E-Commerce Launch: Is It A Game-Changer?
To explain the benefits of its online store, Coach included "10 reasons" consumers should shop online rather than offline, even when items are priced similarly. Read More
For Luxury Brands, Is Weibo Still Worth It?
For luxury brands hoping to capture the hearts and minds of younger Chinese consumers, for the last 18 months three-year-old Sina Weibo has been the focus of most major brands' online PR efforts in mainland China. Read More
For Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media market. Read More
