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Is WeChat’s Short-Video Feature Suitable for Luxury Brands?
WeChat is testing its short-video feature to compete in the fast-growing short-video industry. How useful is this new feature for luxury brands marketing? Read More
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
10 Chinese Photo-Sharing Apps Luxury Marketers Need to Know
Brands seeking to reach Chinese users have at their disposal a vast range of photo- and video-sharing social apps competing for a market share of selfie-loving youth. Read More
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More
