Will Post-Pandemic Markdowns Hurt Luxury Brands Long-Term?
Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
Prada Stays Confident Despite A Rough First Half
Though net revenues fell by 40 percent during the first half of 2020, Prada had recorded high double-digit sales growth in China since April. Read More
Moncler CEO Remo Ruffini Talks Digital Domination In China
Jing Daily spoke with Remo Ruffini, the Chairman & CEO of Moncler, about his plans for dramatic growth in China despite a global pandemic. Read More
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
What Brands in China Should Learn From Harper’s Bazaar’s Big Mistake
Harper's Bazaar China accidentally elicited historical trauma in one of its Weibo posts, but its apology wasn’t acceptable to the country’s netizens. Read More
App Watch: Can Kuaishou Help Luxury Reach China’s Mass Audience?
Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More
Why Beauty Brick-And-Mortar Is Thriving In China
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More
How Moncler Found the Perfect Recipe for China’s Post-COVID-19 Market
Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More
