How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Will Dolce & Gabbana Ever Redeem Itself in China?
Will Dolce & Gabbana ever redeem itself in China? It doesn’t just depend on the fashion world; the entire society must forgive the brand. Read More
China’s Version Of ‘Recession Fashion’ Could Change Global Styles
Sober recession fashions have again been the norm in the West in 2020, but not in China, which is embracing bold excessive styles. Read More
Why The ‘High-Fashion Face’ Is China’s Next Big Look
Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More
Will Post-Pandemic Markdowns Hurt Luxury Brands Long-Term?
Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
Prada Stays Confident Despite A Rough First Half
Though net revenues fell by 40 percent during the first half of 2020, Prada had recorded high double-digit sales growth in China since April. Read More
Moncler CEO Remo Ruffini Talks Digital Domination In China
Jing Daily spoke with Remo Ruffini, the Chairman & CEO of Moncler, about his plans for dramatic growth in China despite a global pandemic. Read More
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
