SK-II Launches Olympic-Standard AR Battle for Female Empowerment
An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read MoreIs Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read MoreDior’s Guochao Menswear Collection Avoids Cultural Clichés
Dior has become one of the few Western luxury brands to embrace the guochao trend by combining traditional Chinese culture with modern style. Read MorePepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read MoreSocial Media Isn’t the Future of Digital Luxury Marketing
The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read MoreHow Mercedes-Benz Won Over Women on Xiaohongshu
Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. Read MoreWhich Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read MoreNo Dice for Alibaba Group’s Monopoly
Alibaba’s woes drag on as Beijing continues to clamp down on big tech. This latest move targets the owner of South China Morning Post’s media interests. Read MoreAdidas Is Selling Reebok. Will Chinese Buyers Swoop In?
Adidas announced plans to sell or spin-off its underperforming Reebok brand. Can China seize its growth opportunity and revive it? Read MoreHogan Is Poised For A Bounce In China With New Ambassador Yang Yang
Hogan has appointed male Chinese actor Yang Yang as its global ambassador. How does this partnership manifest the brand’s long-term vision? Read More