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  • Content Commerce

    SK-II Launches Olympic-Standard AR Battle for Female Empowerment

    Miranda Yuan  |   Share
    An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
  • Content Commerce

    Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?

    Avery Booker  |   Share
    China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
  • Content Commerce

    Dior’s Guochao Menswear Collection Avoids Cultural Clichés

    Miranda Yuan  |   Share
    Dior has become one of the few Western luxury brands to embrace the guochao trend by combining traditional Chinese culture with modern style. Read More
  • Content Commerce

    Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo

    Miranda Yuan  |   Share
    A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
  • Content Commerce

    Social Media Isn’t the Future of Digital Luxury Marketing

    Avery Booker  |   Share
    The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read More
  • Content Commerce

    How Mercedes-Benz Won Over Women on Xiaohongshu

    Louisa Loehrig  |   Share
    Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype.  Read More
  • Tech

    Which Chinese Video-Sharing Site Is Right For Your Brand?

    Rachel Cao  |   Share
    Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
  • News

    No Dice for Alibaba Group’s Monopoly

    Gemma A. Williams  |   Share
    Alibaba’s woes drag on as Beijing continues to clamp down on big tech. This latest move targets the owner of South China Morning Post’s media interests. Read More
  • Adidas Is Selling Reebok. Will Chinese Buyers Swoop In?

    Jennifer Zhuang  |   Share
    Adidas announced plans to sell or spin-off its underperforming Reebok brand. Can China seize its growth opportunity and revive it? Read More
  • Hogan Is Poised For A Bounce In China With New Ambassador Yang Yang

    Wenzhuo Wu  |   Share
    Hogan has appointed male Chinese actor Yang Yang as its global ambassador. How does this partnership manifest the brand’s long-term vision? Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/16/2022

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224.57-$0.66-0.29%
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