Top Social Star Li Ziqi Breaks the Illusion and Sues Influencer Agency
China’s most prominent cultural vlogger, Li Ziqi, hasn’t posted on her channels in months. Is this the end of her idyllic videos? Read More
Luxury Counterfeiters Target Chinese Designer Brands. Can They Fight Back?
With the cost and risk of counterfeiting products from leading luxury houses rising, high-end homegrown designer brands have become their latest targets. Read More
How Will China’s Latest Cyber Laws Impact Luxury?
China continues to clampdown on tech, this time focusing on the pertinent issue of the exploitation of minors. What’s the luxury takeaway? Read More
How Weibo Is Fueling Social Capital For Luxury Brands In China
On July 15, Weibo hosted a panel titled: Empowering Luxury Innovation and Expanding Brand Influence. What were the takeaways for luxury players? Read More
SK-II Launches Olympic-Standard AR Battle for Female Empowerment
An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Dior’s Guochao Menswear Collection Avoids Cultural Clichés
Dior has become one of the few Western luxury brands to embrace the guochao trend by combining traditional Chinese culture with modern style. Read More
Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
Social Media Isn’t the Future of Digital Luxury Marketing
The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read More
How Mercedes-Benz Won Over Women on Xiaohongshu
Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. Read More
