Can Brands Challenge Chinese Beauty Aesthetics?
A social media discussion about Chinese standards of beauty has erupted on Weibo following an ad campaign featuring Chinese model Jing Wen. Read More
When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances
A look at how Chinese male celebrities like Liu Hao Ran influence the fragrance market in China through social media channels like Weibo. Read More
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
Importing the Catwalk: How High-End Fashion Shows Came to China
Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More
Will London’s Luxury Stores Bring Home the Bacon this Chinese New Year?
Perhaps the entire luxury industry in London lacks a comprehensive marketing strategy for China’s largest holiday -- the upcoming Chinese Lunar New Year. Read More
Full Disclosure: Little Red Book Now Unmasks KOLs’ Paid Posts
The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More
Bilibili and Taobao Partner on E-Commerce
Video streaming site Bilibili teamed up with Alibaba’s online marketplace Taobao, seeking to monopolize on the content-driven e-commerce. Read More
China’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
Luxury Retailers Curate Sales to Battle Shoppers’ Fatigue
Despite breaking sales records yet again, there's a hint that Chinese consumers grew weary of navigating all the Singles' Day deals. Read More
The Truth About KOLs’ Impact on China E-commerce Sales
What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read More
