2023 Brand Guide To WeChat, Douyin, Xiaohongshu And Other Top Chinese Social Platforms
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features. Read More
Gen Z Idol Ouyang Nana’s Lifestyle Brand Makes A Controversial Debut
Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands? Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
Weibo to Launch New Interest-Driven Social App
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
What China’s “45-Degree Life” Trend Means for Luxury
China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read More
Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
Does It Matter if Weibo Delists in the U.S.?
Weibo has become the sixth Chinese company threatened with delisting by the U.S. It has two options: submit evidence or return home. What will it choose? Read More
Decoding Colette’s NFT Drop For Luxury Retail in China
Luxury concept store Colette partnered with Craig Redman’s NFT project Dour Darcels to release an NFT collection. Is this the next frontier for retailers? Read More
China Says No to Gossip and Star Chasing by Monitoring Celebrity Information
Chinese authorities are monitoring the spread of celebrity information online, including their personal details and brand endorsements. Read More
In China, Luxury Must Bridge Digital and Physical Like Never Before
Today, virtually every digital holdout in the luxury industry has dropped any suspicion towards e-commerce and digital marketing. Read More
