weibo

Many traditionally female-oriented beauty brands released campaigns ahead of Father's Day, indicating China's shifting views on gender roles and styles. Read More

While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More

Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger budget than you think. Read More

The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More

Chinese consumers make up the biggest portion of visitors to luxury watch brands' global online stores, but poor website optimization and a lack of connections to retail stores in China mean many are missing out on the opportunity. Read More

Weibo has begun blocking videos shared from Douyin, an important influencer platform run by rival tech giant Bytedance. The losers are brands, marketers, and users. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

Celebrity remains integral to Givenchy's marketing in China, where Li Yuchun was hired as the brand's first Chinese brand ambassador. Read More

Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a good choice for the luxury industry? Read More

Some were put off by the inclusion of fake heads and baby dragons, while others admired the innovation. But can Gucci cater to both meme-loving millennials and those looking for timeless fashion? Read More