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weibo

  • Influencers

    Gen Z Idol Ouyang Nana’s Lifestyle Brand Makes A Controversial Debut

    Zihao Liu  |   Share
    Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands? Read More
  • Marketing

    Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign

    Kim Leitzes  |   Share
    KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
  • Tech

    Weibo to Launch New Interest-Driven Social App

    Adina-Laura Achim  |   Share
    Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
  • Consumer Insights

    What China’s “45-Degree Life” Trend Means for Luxury

    Lisa Nan  |   Share
    China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read More
  • Consumer Insights

    Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?

    Jing Daily  |   Share
    Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
  • News

    Does It Matter if Weibo Delists in the U.S.?

    Adina-Laura Achim  |   Share
    Weibo has become the sixth Chinese company threatened with delisting by the U.S. It has two options: submit evidence or return home. What will it choose? Read More
  • NFT

    Decoding Colette’s NFT Drop For Luxury Retail in China

    Lisa Nan  |   Share
    Luxury concept store Colette partnered with Craig Redman’s NFT project Dour Darcels to release an NFT collection. Is this the next frontier for retailers? Read More
  • Influencers

    China Says No to Gossip and Star Chasing by Monitoring Celebrity Information

    Julienna Law  |   Share
    Chinese authorities are monitoring the spread of celebrity information online, including their personal details and brand endorsements. Read More
  • Market Analysis

    In China, Luxury Must Bridge Digital and Physical Like Never Before

    Avery Booker  |   Share
    Today, virtually every digital holdout in the luxury industry has dropped any suspicion towards e-commerce and digital marketing. Read More
  • Influencers

    Top Social Star Li Ziqi Breaks the Illusion and Sues Influencer Agency

    Gemma A. Williams  |   Share
    China’s most prominent cultural vlogger, Li Ziqi, hasn’t posted on her channels in months. Is this the end of her idyllic videos? Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/31/2023

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279.07+$4.451.62%
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