weibo

Chinese consumers make up the biggest portion of visitors to luxury watch brands' global online stores, but poor website optimization and a lack of connections to retail stores in China mean many are missing out on the opportunity. Read More

Weibo has begun blocking videos shared from Douyin, an important influencer platform run by rival tech giant Bytedance. The losers are brands, marketers, and users. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

Celebrity remains integral to Givenchy's marketing in China, where Li Yuchun was hired as the brand's first Chinese brand ambassador. Read More

Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a good choice for the luxury industry? Read More

Some were put off by the inclusion of fake heads and baby dragons, while others admired the innovation. But can Gucci cater to both meme-loving millennials and those looking for timeless fashion? Read More

Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More

Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More

Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China. Read More

The Burberry and Bulgari ambassador is working hard to promote Chinese hip hop. Read More