Which Luxury Campaigns Stood Out in China This Week?
MAC, Fendi, and Neiwai took to Chinese social media to boost brand recognition and sales. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
Should Chinese Idols And KOLs Try To Help Fight COVID-19?
Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More
COVID-19 Has Hurt China’s Influencers (Or Has It?)
China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
Chanel’s International Women’s Day Ad Flop
On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More
The Dark Side of China’s Idol Economies
For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More
How Can Western Luxury Brands Navigate China Now?
As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More
What’s Behind the Rise in Inequality and Consumerism?
As inequality is on the rise so too is consumerism and a desire for luxury products. Jing Daily looks at what connects the two. Read More
Are Brands Doing Enough Due Diligence on Aid to China?
Because of the Red Cross scandal in China, luxury companies now see that they need to do their due diligence when donating to charities — but how? Read More
Nadja Swarovski on Crystal Clear Sustainability Strategy in China
Jing Daily talks with Nadja Swarovski on their new sustainability strategy to reach Chinese consumers, which has become Swarovski’s largest market. Read More
