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  • Trending

    Bottega Veneta Says Sayonara To Social Media

    Julienna Law  |   Share
    Bottega Veneta deleted its Twitter, Instagram, and Facebook accounts on January 5 following the presentation of its exclusive Spring 2021 collection. Read More
  • Headline From China

    ‘Problematic’ JD Finance’s Ad Causes Netizen Uproar

    Jennifer Zhuang  |   Share
    A JD Finance ad mocking a low-income loan target is being bashed across China’s internet for not upholding morally upright values. Read More
  • Influencers

    “Silver Foxes” Are The Latest KOL Craze In China

    Jennifer Zhuang  |   Share
    Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
  • Social Media

    “Debutante Style” Proves China Has Mixed Feelings About Luxury

    Jennifer Zhuang  |   Share
    Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
  • Fashion

    Burberry China Workplace Bullying Allegations Incite Weibo

    Yaling Jiang  |   Share
    A former China Burberry employee has issued a workplace complaint via Weibo. Burberry has concluded there is no evidence to support the claim, but what is the lesson for the industry? Read More
  • Influencers

    Why Most Foreign Brands Become Popular in China Because of Influencers

    Ker Zheng  |   Share
    Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
  • E-Commerce

    What Chinese Online Platform Is Right For Your Luxury Brand?

    Arnold Ma  |   Share
    With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
  • Influencer

    Can Anti-KOL Guo Laoshi Help Luxury Brands In China?

    Jennifer Zhuang  |   Share
    The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
  • Marketing & Branding

    5 Tips For Choosing The Best KOL Livestreamer

    Jennifer Zhuang  |   Share
    Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
  • Trending

    Sina Exits Wall Street. An Omen Of What’s To Come?

    Adina-Laura Achim  |   Share
    Technology conglomerate Sina announced that it accepted a transaction to go private, getting ahead of President Trump's threat to delist all Chinese companies from the stock exchange. Read More
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