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Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More

Technology conglomerate Sina announced that it accepted a transaction to go private, getting ahead of President Trump's threat to delist all Chinese companies from the stock exchange. Read More

In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More

From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More

A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More

Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Read More

The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Read More

This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More

Will Dolce & Gabbana ever redeem itself in China? It doesn’t just depend on the fashion world; the entire society must forgive the brand. Read More

Sober recession fashions have again been the norm in the West in 2020, but not in China, which is embracing bold excessive styles. Read More