Social Media Unavoidable for Chinese Mobile Commerce
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands. Read More
Weibo Has More Influence Over China’s Gen Z Consumers than WeChat
A recent report by the management consulting firm Accenture reveals the consumption behaviors of China's Gen Z, the pioneers of shopping on social media. Read More
KOLs in China: Tips and Trends for WeChat and Weibo
Here are some tips for Influencer marketing, a relationship game that has not been more intensely played than it has in China. Read More
The Post-90s Generation Drive Luxury Hotel Sales on Chinese Valentine’s Day
Today on social media, Chinese consumers are talking about an online influence chart and post-90s spending habits in the run-up to Chinese Valentine's Day. Read More
Trending in China: Angelababy’s Throwback Looks in Founding of an Army
From the star-packed cast of China's patriotic new film to Mr. Bags's 3 million followers, here's what Chinese consumers are buzzing about on social media. Read More
Trending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More
Gucci Now Lets Consumers in China Shop Its Collections Online
The fashion brand has a strong digital presence in China already, but now Chinese shoppers can make purchases directly through its official online boutique. Read More
China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video
Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
Sina Weibo Hit with Video-Streaming Ban from China Regulators
The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
