weibo

Harper's Bazaar China accidentally elicited historical trauma in one of its Weibo posts, but its apology wasn’t acceptable to the country’s netizens. Read More

Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More

Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More

Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More

By investing in "woke" activities driving today’s youth fashion scene in China, brands can resonate with these consumers and boost consumer spending. Read More

Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More

To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More

Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More

Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More