Weibo campaign | Jing Daily

Marketing
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
Tamsin Smith | Share
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
Marketing
How Luxury Brands Can Unlock the Power of User-Generated Content
Ruonan Zheng | Share
We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
257.37	+$1.27	0.5%

Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign

How Luxury Brands Can Unlock the Power of User-Generated Content

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