Wei Daxun | Jing Daily

Presented By Max Mara
How Luxury Houses Create Iconic Products With A Digital Twist
Wenzhuo Wu | Share
Jing Daily explores how Max Mara used its lovable Teddy Coat through online and offline platforms to cash in with young, digitally-native Chinese customers. Read More
Fashion
How Max Mara Builds Hero Products Via Omnichannel Marketing
Wenzhuo Wu | Share
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Max Mara to Chanel and beyond. Read More
Can Fashion Brands Make Green Products Interesting to Chinese Consumers?
Ruonan Zheng | Share
There are many ways for businesses to talk green, but what really sticks with consumers? Brands are torn about how much to disclose about their initiatives. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
226.46	-$0.74	-0.33%

How Luxury Houses Create Iconic Products With A Digital Twist

How Max Mara Builds Hero Products Via Omnichannel Marketing

Can Fashion Brands Make Green Products Interesting to Chinese Consumers?

Your China Cheat Sheet