wechat

Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More

Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More

With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More

With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More

In April, WeChat launched a new feature called “Good Product Circle”, which looks like an effort to strengthen its social commerce capabilities. Read More

Killer apps like WeChat are not only the gateway to the Chinese market, but have also become a key inspiration for Western technology giants, particularly social media platforms. They created a whole new paradigm for brands when it comes to distributing content, products, and services online. WeChat invented and perfectly executed the economic model – ... Read More

Chinese-born beauty brands (C-beauty) are climbing the value chain, moving from producing low-cost items to high-end goods. Read More

Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More

The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More