Why Digital Mastery Is The Only Option For Today’s Luxury Brands
Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Read More
Can Louis Vuitton Win China With its New Online/Offline Runway Concept?
Louis Vuitton will eschew the traditional runway structure by presenting its Spring 2021 men’s collection via animated film and a seasonless, touring model. Read More
How Western Brands Can Find The App in China That Reaches Their Perfect Audience
With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Why Beauty Brick-And-Mortar Is Thriving In China
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More
How Moncler Found the Perfect Recipe for China’s Post-COVID-19 Market
Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More
WeChat’s Change Of Mind: Why Did It Add “Like” Back?
It took almost a year, but by bringing back the “Like” button, WeChat now finds it more worthy to go with the flow than create its own rules. Read More
Op Ed: Is CSR The Key To Surviving COVID-19?
With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
