Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies
Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
Can Gabriela Hearst Sell Bags In A Post-Pandemic China?
Gabriela Hearst has officially shifted into the China market with the debut of its WeChat official account. But will the move pay off? Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
Susan Fang’s Fashion Fairytale Is Rooted In Reality
China’s latest addition to the creative class, Susan Fang makes her digital debut at London Fashion Week with a strong showing of diaphanous designs. Read More
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
TikTok Ban Averted, WeChat Ban Blocked. What’s Trump’s Next Move?
President Trump's ongoing campaign to ban both TikTok and WeChat will ramble onward with a host of concerning yet unknown outcomes yet to be determined. Read More
Trending Brands on Chinese Reality Shows: Luxury’s First Steps
From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More
How Should Luxury Brands Pick The Right Video Account Platform In China?
In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
