Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More
China’s Online Shopping Thrives Thanks To “Buy Now, Pay Later”
As Chinese shoppers become more comfortable with online shopping, they are seeking flexible payment plans, especially when it comes to luxury items. Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Taking Advantage of Multi-level Marketing MLM in China
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.
As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More
SMCP Announces New 5-year Plan With a Strong Focus on China
SMCP, a global player in the accessible luxury market with four unique brands, announced its new 5-year strategic plan with a strong focus on China. Read More
Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?
China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
