How Brands Can Tap Into China’s Booming Streetwear Trend
Spending on streetwear in China is nearly quadruple that of non-streetwear apparel. How can Western brands win over the country’s cool cultural consumers? Read More
Why Streetwear Brands Must Have A WeChat Strategy For China
Influenced by Chinese reality shows, streetwear’s popularity in China has seen a massive rise in popularity over the last five years via social platforms. Read More
Dior’s Guochao Menswear Collection Avoids Cultural Clichés
Dior has become one of the few Western luxury brands to embrace the guochao trend by combining traditional Chinese culture with modern style. Read More
Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
Double Five Festival Features A Stronger Digital Yuan
On the occasion of the “Double Five” shopping festival, Shanghai, Suzhou, and Jiaxing are piloting cross-provincial, multi-domain digital currency trials. Read More
How Mercedes-Benz Won Over Women on Xiaohongshu
Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. Read More
Gaming Keeps Tencent Green in Q4
Tencent saw balanced growth across all its core business segments, but its standout was international gaming, which grew by 43 percent. Read More
Cash for Creators and the Battle for Short Video Dominance in China
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
The First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More
3 Reasons To Expand Your Retail Footprint In China Right Now
The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy. Read More
