Are Sales Associates The New Luxury KOLs Post-COVID-19?
By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
Tencent Seeks Greater Share Of China Tech Market
Tencent sent a preliminary offer to acquire the search engine operator Sogou for $2.1 billion, which would grow its already-large tech market share. Read More
Why Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More
Will Post-Pandemic Markdowns Hurt Luxury Brands Long-Term?
Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
Burberry Taps Tencent For Shenzhen Social Retail Store
Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Read More
Moncler CEO Remo Ruffini Talks Digital Domination In China
Jing Daily spoke with Remo Ruffini, the Chairman & CEO of Moncler, about his plans for dramatic growth in China despite a global pandemic. Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
Burberry’s China Sales Grow Above Pre-COVID Levels In Q1
Burberry has been launching product-focused digital initiatives in recovering markets like China and Korea, and it’s seen some early positive results. Read More
Will President Trump Ban WeChat and TikTok In The US?
The Trump administration has started to examine Chinese-owned social media apps TikTok and WeChat, with the possibility of banning them in the US. Read More
