How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read MoreThough Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver
Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read MoreIs LinkedIn or Beijing to Blame for the Brand’s Pivot in China?
LinkedIn recently posted that it was pursuing an alternative path in China, but do American social platforms truly have a harder time in the country? Read MoreTencent Launches ‘Famous Products’ To Win Back Luxury Brands
WeChat has just added a new section called "Famous Products" to its six-month-old e-commerce marketplace, Tencent Huiju. Will it succeed? Read MoreIs Off-White’s Popularity Cooling Down?
Once called the “hottest brand on the planet,” Off-White has fallen in popularity over recent years. Can a push into China rekindle its coolness? Read MoreWeChat Leapfrogs Chanel To Become Top China Brand
It’s a new dawn for luxury, with WeChat overtaking the storied French luxury label Chanel atop Campaign Asia-Pacific's list of top-100 brands in China. Read MoreThe New Digital Paradigm For Luxury Brands In China
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Read MoreSK-II Launches Olympic-Standard AR Battle for Female Empowerment
An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read MoreWhat’s the Cost of WeChat Deleting University LGBTQ Accounts?
WeChat has deleted dozens of LGBT accounts run by Chinese university students. How will this move hurt China’s LGBT community — and WeChat itself? Read MoreIs Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More