How Chinese Tech Builds Trust: A CCI Series
The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More
Pooky Lee On Fashion Curation In Post-Pandemic China
The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
What Can Luxury Learn from Group Buying?
Group buying is back, and as luxury brands struggle to connect with consumers on the mainland, can they learn from this dynamic e-commerce trend? Read More
China’s Top Blogger Becky Li Is Expanding In Unexpected Ways
Becky Li’s evolving business model and the brands she chooses to promote serves the needs of only one group: her 20 million followers across the internet. Read More
Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan
Tencent Holdings, the parent company of WeChat, reported a strong second quarter of 2020, while a potential WeChat ban in the US looms. Read More
WeChat Optimization for DMOs & Cultural Institutions
2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of the biggest years on record for Chinese visitors. That being said, planning for the 2021/22 travel surge needs to begin now. Chinese travelers will be ... Read More
Are Sales Associates The New Luxury KOLs Post-COVID-19?
By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
Tencent Seeks Greater Share Of China Tech Market
Tencent sent a preliminary offer to acquire the search engine operator Sogou for $2.1 billion, which would grow its already-large tech market share. Read More
Why Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More
