Susan Fang’s Fashion Fairytale Is Rooted In Reality
China’s latest addition to the creative class, Susan Fang makes her digital debut at London Fashion Week with a strong showing of diaphanous designs. Read More
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
TikTok Ban Averted, WeChat Ban Blocked. What’s Trump’s Next Move?
President Trump's ongoing campaign to ban both TikTok and WeChat will ramble onward with a host of concerning yet unknown outcomes yet to be determined. Read More
Trending Brands on Chinese Reality Shows: Luxury’s First Steps
From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More
How Should Luxury Brands Pick The Right Video Account Platform In China?
In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
How Chinese Tech Builds Trust: A CCI Series
The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More
Pooky Lee On Fashion Curation In Post-Pandemic China
The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
What Can Luxury Learn from Group Buying?
Group buying is back, and as luxury brands struggle to connect with consumers on the mainland, can they learn from this dynamic e-commerce trend? Read More
