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  • Tech

    How Chinese Tech Builds Trust: A CCI Series

    Tanya Van Gastel  |   Share
    The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More
  • Fashion

    Pooky Lee On Fashion Curation In Post-Pandemic China

    Wenzhuo Wu  |   Share
    The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Read More
  • Fashion

    How Niche Brands Create Social Media Sales In China

    Amber Ran BI  |   Share
    This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
  • E-Commerce

    What Can Luxury Learn from Group Buying?

    Gemma A. Williams  |   Share
    Group buying is back, and as luxury brands struggle to connect with consumers on the mainland, can they learn from this dynamic e-commerce trend? Read More
  • Influencer

    China’s Top Blogger Becky Li Is Expanding In Unexpected Ways

    Yaling Jiang  |   Share
    Becky Li’s evolving business model and the brands she chooses to promote serves the needs of only one group: her 20 million followers across the internet. Read More
  • Earnings Brief

    Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan

    Wenzhuo Wu  |   Share
    Tencent Holdings, the parent company of WeChat, reported a strong second quarter of 2020, while a potential WeChat ban in the US looms. Read More
  • WeChat Optimization for DMOs & Cultural Institutions

    Jing Travel  |   Share
    2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of the biggest years on record for Chinese visitors. That being said, planning for the 2021/22 travel surge needs to begin now. Chinese travelers will be ... Read More
  • Retail

    Are Sales Associates The New Luxury KOLs Post-COVID-19?

    Ruonan Zheng  |   Share
    By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
  • Tech

    Tencent Seeks Greater Share Of China Tech Market

    Adina-Laura Achim  |   Share
    Tencent sent a preliminary offer to acquire the search engine operator Sogou for $2.1 billion, which would grow its already-large tech market share. Read More
  • Fashion

    Why Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand

    Avery Booker  |   Share
    With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More
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