Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
Is WeChat Mini Programs Worth the Investment For Brands?
Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More
Exclusive: Burberry Plays Cupid on China’s Love Day
Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
Luxury Brands Inspire “Mom-me” Fashion on Mother’s Day
This year, we’ve noticed brands offering a diverse range of items and they’ve also linked to e-commerce mobile sits for a speedy checkout. Read More
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
Chinese Whispers: Moschino Inks Deal with JD.com, and More
The Italian luxury fashion brand Moschino widened its e-commerce reach in China by officially launching on JD.com, the country's second-largest e-commerce platform. Read More
Geotagged Content is an Understated Location Marketing Tactic
Geotagged content is set to be one of the defining trends for location marketing in the coming years. Here is what luxury brands need to know. Read More
In a Bid for Even More Fans, Mr. Bags Launches a New WeChat Account, More Video
Here is how Mr. Bags, China's top luxury handbag influencer, evolves his content strategy in a highly competitive influencer market. Read More
Galeries Lafayette Bets Big on Hip and Edgy Brands in Shanghai
By eschewing mainstream luxury brands and focusing on niche labels, Galeries Lafayette has created a unique selling point for itself in Shanghai, although one that also comes with risk. Read More
Catching Up with the Chloé Girl
Jing Daily talked with Chloé CEO Geoffroy de la Bourdonnaye about how the brand has found success in China and its plans for the future. Read More
