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How Luxury Brands Can Do WeChat Marketing In-House with Only $1,448 A Month
To many people outside China, marketing in the country sounds like a nearly impossible task, especially for brands that are testing the waters there. Read More -
4 Times Luxury Brands Wowed Chinese Consumers with Over-the-Top Experiential Events
An increasing number of luxury brands have started rolling out over-the-top experiences, like exhibitions and edgy performances, to wow Chinese consumers. Read More -
Industry Interview: How the Social Media Crackdown in China Will Affect Luxury Brands
In the wake of the crackdown on social media accounts in China, we interviewed an industry insider to understand if luxury brands should be concerned. Read More -
Chinese Millennials Covet Dior, Prada When Shopping Abroad
Dior, Prada, Gucci and Coach are the top brand picks for Chinese millennials shopping abroad, according to a recent WeChat survey. Read More -
Chinese Tourists’ Favorite Luxury Hotels in Thailand Revealed
This year's People's Choice Awards by Thai tourism authorities reveals destinations and luxury and boutique hotels most favored by Chinese visitors. Read More -
The Top 10 WeChat Articles on Luxury Fashion in May
The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More -
How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China
Here are 10 new rules regulating Weibo KOLs that will have an immediate impact on the businesses of luxury brands in China. Read More -
4 Findings on the Digital Habits of Chinese Consumers that Luxury Brands Need to Know
Here are a few key findings from a new report about emerging digital habits of Chinese consumers that luxury brands should take note of. Read More -
See Liu Wen’s Design for Fendi’s Peekaboo Project in China
Five high-profile celebrities, including Angelababy, Liu Wen, and Yang Lan, designed bags for Fendi's annual charity event. Read More -
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
