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Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More

MAC, Fendi, and Neiwai took to Chinese social media to boost brand recognition and sales. Read More

Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More

Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More

In a global moment of self-quarantine and social distancing, staying in is officially the new going out. Homeleisure is the new face of this shift. Read More

By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More

Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More

Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More

Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More

Hermès' 2019 full-year earnings report reveals exceptional results and revenue growth, with the Greater China region leading the way once again. Read More