Chanel Leads WeChat Views For Luxury Brands, Followed By Louis Vuitton And Burberry
One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès, and Fendi. Read More
Are Hard Luxury Brands Doing Enough To Engage China’s Gen Z?
Chinese luxury consumers, in particular the younger demographic, are placing a much higher value on brand experience, services and design than ever before. Read More
‘It’s An Addiction’: Over 60 Million Chinese Netizens Are Playing Sheep A Sheep
China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
How Ubras Became China’s Top Selling Underwear Brand
In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
5 Things Every China Marketer Wishes Global HQ Understood
Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Read More
How Luxury Can Benefit From Tencent and Alibaba’s Thawing Relations
WeChat’s latest move gives hope to luxury brands that have been wanting to build coherent user-focused online experiences for local users. Read More
Is Tencent’s Global Takeover Inevitable?
Chinese tech giant Tencent Holdings Ltd. has been ranked No. 5 on the world's largest tech companies list, jumping an impressive 21 places. Read More
Chinese Tech Giants Ride E-Commerce Wave With Shoppable Digital Magazines
Three months after the launch of China’s first virtual magazine, Tmall Global recently unveiled its new shoppable online magazine 探物Friday. Read More
Introducing WeChat Farm, A New Opportunity for Luxury Brands
With China still under lockdown, what better way for luxury to experiment with China’s booming digital fashion economy than to offer stickers on WeChat? Read More
