Introducing WeChat Farm, A New Opportunity for Luxury Brands
With China still under lockdown, what better way for luxury to experiment with China’s booming digital fashion economy than to offer stickers on WeChat? Read More
Can the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?
Tencent Huiju Luxury has joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More
Is the US ‘Notorious Markets’ List Anti-China?
Chinese e-commerce websites AliExpress and WeChat have been added to the US government's latest “notorious markets” list. But is their inclusion warranted? Read More
Will WeCom Boost Luxury Sales on WeChat?
Aside from improving enterprise client communication efficiency, how will WeCom’s recent upgrade help luxury players in China? Read More
How China Will Use AI to Master the Luxury Market
Artificial intelligence is no longer an abstract technology, and China is uniquely positioned to lead the change toward AI. We explain why. Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver
Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
Is LinkedIn or Beijing to Blame for the Brand’s Pivot in China?
LinkedIn recently posted that it was pursuing an alternative path in China, but do American social platforms truly have a harder time in the country? Read More
Tencent Launches ‘Famous Products’ To Win Back Luxury Brands
WeChat has just added a new section called "Famous Products" to its six-month-old e-commerce marketplace, Tencent Huiju. Will it succeed? Read More
Is Off-White’s Popularity Cooling Down?
Once called the “hottest brand on the planet,” Off-White has fallen in popularity over recent years. Can a push into China rekindle its coolness? Read More
