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wechat

  • Fashion

    Chanel Leads WeChat Views For Luxury Brands, Followed By Louis Vuitton And Burberry

    Lisa Nan  |   Share
    One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès, and Fendi. Read More
  • Gen-Z

    Are Hard Luxury Brands Doing Enough To Engage China’s Gen Z?

    Jing Daily  |   Share
    Chinese luxury consumers, in particular the younger demographic, are placing a much higher value on brand experience, services and design than ever before. Read More
  • Gen-Z

    ‘It’s An Addiction’: Over 60 Million Chinese Netizens Are Playing Sheep A Sheep

    Lisa Nan  |   Share
    China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Read More
  • Consumer Insights

    Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China

    Jing Daily  |   Share
    While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
  • Companies

    How Ubras Became China’s Top Selling Underwear Brand

    Lisa Nan  |   Share
    In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
  • Marketing

    5 Things Every China Marketer Wishes Global HQ Understood

    Kim Leitzes  |   Share
    Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Read More
  • Tech

    How Luxury Can Benefit From Tencent and Alibaba’s Thawing Relations

    Yishu Wang  |   Share
    WeChat’s latest move gives hope to luxury brands that have been wanting to build coherent user-focused online experiences for local users. Read More
  • Companies

    Is Tencent’s Global Takeover Inevitable?

    Bethanie Ryder  |   Share
    Chinese tech giant Tencent Holdings Ltd. has been ranked No. 5 on the world's largest tech companies list, jumping an impressive 21 places. Read More
  • Market Analysis

    Chinese Tech Giants Ride E-Commerce Wave With Shoppable Digital Magazines

    Avery Booker  |   Share
    Three months after the launch of China’s first virtual magazine, Tmall Global recently unveiled its new shoppable online magazine 探物Friday.  Read More
  • Tech

    Introducing WeChat Farm, A New Opportunity for Luxury Brands

    Emma Li  |   Share
    With China still under lockdown, what better way for luxury to experiment with China’s booming digital fashion economy than to offer stickers on WeChat? Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/06/2023

Index LevelDaily Change% Change
279.05-$7.68-2.68%
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