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Resonance's Jerry Clode argues phone brands are all marketing the same feature, eroding their uniqueness. And accessible luxury brands are making the same mistake. Read More

Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More

WeChat had banned the shares of an H5 campaign video from Douyin to WeChat's Moments feed after the video went viral on the app. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 15-19, 2018. Read More

Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger budget than you think. Read More

Sarah Willersdorf, partner and managing director of Boston Consulting Group (BCG), told us about why Chinese luxury consumers are significant and how brands can crack the market. Read More

Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers. Read More

The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More

As social media celebrity booms in China, fashion magazine publishers feel more threatened by their own fashion editors than by rival titles. Read More

In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 9-13, 2018. Read More