wechat

The sale didn’t seem to excite Chinese consumers, many of whom still find it necessary to remind the public about the discrimination episode last April. Read More

Douyin, a hip short video app that is keenly sought after by young social media users in China, has hit the radar of luxury marketers. Read More

One of the oldest independent Swiss luxury watchmakers Breitling has recently ramped up its efforts to capitalize on the booming Chinese market. Read More

The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More

As the Chinese e-commerce law took effect on January 1st, Daigou are getting very creative to continue their work in a more restrictive environment. Read More

From sweeping Chinese populism to auction houses' retailing strength, here are 5 predictions that are going to shape the luxury industry in China in 2019. Read More

Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

We interviewed various CEOs from luxury brands as well as local and international e-commerce companies to learn how they adapted amid uncertainties in 2018. Read More

WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More