wechat

Louis Vuitton will eschew the traditional runway structure by presenting its Spring 2021 men’s collection via animated film and a seasonless, touring model. Read More

With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Read More

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More

Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More

Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More

It took almost a year, but by bringing back the “Like” button, WeChat now finds it more worthy to go with the flow than create its own rules. Read More

With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More

The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More

Huang Zheng, is China’s second richest man, meaning all eyes are on his e-commerce group buying platform, Pinduoduo. But can it rival its competitors? Read More