How Mercedes-Benz Won Over Women on Xiaohongshu
Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. Read More
Gaming Keeps Tencent Green in Q4
Tencent saw balanced growth across all its core business segments, but its standout was international gaming, which grew by 43 percent. Read More
Cash for Creators and the Battle for Short Video Dominance in China
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
The First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More
3 Reasons To Expand Your Retail Footprint In China Right Now
The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy. Read More
And The Winner Is? WeChat, Of Course!
Having battled all other competitors, WeChat has not only managed to survive, but also thrive, becoming China’s only messaging app. Read More
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More
China’s Online Shopping Thrives Thanks To “Buy Now, Pay Later”
As Chinese shoppers become more comfortable with online shopping, they are seeking flexible payment plans, especially when it comes to luxury items. Read More
