wechat

For brands looking to reach the Chinese hospitality market, innovation is the key to standing out — but so is good old-fashioned emotional connection. Read More

Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More

How the fashion industry, which once eyed Alibaba with suspicion, is now flocking to it in order to reach China’s luxury-hungry shoppers. Read More

Following approval from the government, DFS piloted ten WeChat Facial Recognition Payment devices at T Galleria by DFS, Macau, City of Dreams last month. Read More

Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More

As luxury consumption in first-and-second-tier cities continues to slow down, 3rd-tier cities and below will make up the difference for luxury brands. Read More

To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More

At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More

The fictional influencer, Xiao Wanzi, has helped Perfect Diary, one of the most talked about consumer beauty brands leveraging Chinese marketing trends. Read More

China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More