wechat report
Is WeChat Mini Programs Worth the Investment For Brands?
Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More
WeChat Data Report Reveals Unreliable Nature of Chinese Tourism Data
WeChat's new data on Chinese travel is so inaccurate that it prompts the question if any data on Chinese tourism can be trusted. If WeChat can't, who can? Read More
WeChat Lets Chinese Tourists in South Korea Exchange Spare Coins for Digital Red Envelopes
New kiosks in South Korea let Chinese tourists seamlessly exchange their spare Korean currency for WeChat mobile payment balance. Read More
Rules of the Game: Here’s Why Some WeChat Interactive and Gamification Campaigns Might Soon Disappear
Sharable WeChat H5 campaigns are common among luxury brands, but Tencent's push for Moments ads means restrictions abound. Read More
