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French Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More
Chinese Whispers: LVMH-owned Chaumet Embraces WeChat E-commerce Sales, and More
Chaumet, the premium jewelry brand owned by LVMH, has started to sell jewelry pieces on WeChat to wealthy Chinese consumers this week. Read More
Hermès Launches Its First-Ever Chinese E-Commerce Site
Hermès has launched its Chinese e-commerce website on October 17, signaling its efforts to capture the demand of the country’s fast-growing online luxury shoppers. Read More
