wechat monetization
Opinion: The Golden Period is Over for Celebrity Endorsement
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
Tencent Shows Off Their Vision for the Future of Unmanned Retail
Tencent and Alibaba are exerting more and more influence on how brands reach customers in China, both online and offline. Read More
WeChat Opens its Closed Ecosystem for Brands
A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways. Read More
