WeChat moments
Dior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More
Tmall Continues to Acquire Luxury Partners
As brands continue to tap China’s e-commerce platforms, Alibaba’s Tmall signs up Balenciaga and Chloé indicating its unrelenting acquisition strategy. Read More
Breaking Down WeChat Advertising For Luxury Brands
WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More
WeChat Ad-Revenue Boom Buoys Tencent Earnings in Q3
Tencent released its Q3 2018 earnings results on Nov. 14 and indicated that it got a boost from advertising sales, particularly on WeChat. Read More
Chinese Whispers: WeChat Moments Ads Q3 Rankings, and More
In a ranking released by WeChat that rates brands' ad performance on moments pages, luxury brands Tiffany, Cartier, and Maserati were named. Read More
WeChat Names Users’ Favorite Moments Ads of 2017
Luxury brands Montblanc, Jimmy Choo, Dolce & Gabbana, BMW, and Dior were among WeChat users’ favorites. Read More
