WeChat moments ads
Lancôme, Cartier and VanCleef’s WeChat Moments Ads Ranked Top in Q1
Among all luxury brands with a WeChat presence, Lancôme, Cartier, and VanCleef’s WeChat Moments ads were top rated in the Q1 2019 ranking. Read More
Tencent Reports Historic Profit Slip Despite WeChat Ad Revenue Growth
Tencent reported disappointing Q4 net profit on Thursday. The company did, however, continue to grow ad revenue on WeChat. Read More
Hermès Unveils Scarves at the Rockin’ Pop-up in China
Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In
The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More
