WeChat moment ads
Tencent Sees a COVID-19 Online Revenue Bump During Q1
WeChat’s owner Tencent reported a superlative performance in Q1, mainly thanks to online games and online advertising. Is the COVID-19 bump here to stay? Read More
WeChat Links E-commerce Capability with Moment Ads
On August 4, WeChat quietly added one more function to its Moment Ads, linking its e-commerce function, according to Chinese tech media Ebrun. Read More
Retailers and Brands Find New Ways to Increase Chinese Foot Traffic
Here is how Lancôme, Tissot, and King Power have utilized WeChat Moments ads to capture the attention of Chinese travelers before they even depart China. Read More
Chinese Titan Tencent Plays an Aggressive New Game: Luxury
Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More
How Louis Vuitton Upped Its Digital Game in China
From an omni-channel experience to experimenting with Artificial Intelligence, luxury powerhouse LV is upping its digital strategies. Read More
