wechat mini-programs
Will Chinese Outlet Malls Work For Luxury Brands in the Post COVID-19 Era?
Whether it’s by adding CRM systems or diversifying product and consumer profiles, outlet malls can still play a role for middle-class Chinese consumers. Read More
Dunhill Set to Expand in China Travel Retail Market
Richemont-owned luxury brand Alfred Dunhill is primed for expansion in the Asia Pacific travel retail market. Read More
Celine Builds a Mini-Site via WeChat Mini Program
After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
What China’s Arcade-Game Obsession Says About the Future of Retail Gamification
Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More
Exclusive: Burberry Plays Cupid on China’s Love Day
Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference
Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More
Inside MAC Cosmetics’ First Interactive Experience Center in Shanghai
MAC Cosmetics' first interactive experience center was the result of six months of research to understand Gen Z's makeup purchase behavior in China. Read More
5 New Year’s Resolutions to Supercharge Your 2019 WeChat Strategy
Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More
‘They’ve Got the Lambo-Mentality’: Tonino Lamborghini CEO on Why China Loves Italian Style
Tonino Lamborghini produces a variety of products including perfumes and 5-star hotels, and the Chinese market can’t get enough of the “Lambo” lifestyle. Read More
Meet China’s Most Influential Bloggers on WeChat
A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
