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wechat mini-programs

  • Retail

    Will Chinese Outlet Malls Work For Luxury Brands in the Post COVID-19 Era?

    Ruonan Zheng  |   Share
    Whether it’s by adding CRM systems or diversifying product and consumer profiles, outlet malls can still play a role for middle-class Chinese consumers. Read More
  • Dunhill Set to Expand in China Travel Retail Market

    Kevin Rozario  |   Share
    Richemont-owned luxury brand Alfred Dunhill is primed for expansion in the Asia Pacific travel retail market. Read More
  • Celine Builds a Mini-Site via WeChat Mini Program

    Yiling Pan  |   Share
    After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
  • Retail

    What China’s Arcade-Game Obsession Says About the Future of Retail Gamification

    Jiaqi Luo  |   Share
    Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More
  • Exclusive: Burberry Plays Cupid on China’s Love Day

    Tamsin Smith  |   Share
    Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
  • Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference

    Tamsin Smith  |   Share
    Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More
  • Beauty

    Inside MAC Cosmetics’ First Interactive Experience Center in Shanghai

    Campaign Asia  |   Share
    MAC Cosmetics' first interactive experience center was the result of six months of research to understand Gen Z's makeup purchase behavior in China. Read More
  • 5 New Year’s Resolutions to Supercharge Your 2019 WeChat Strategy

    Clement Ledormeur  |   Share
    Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More
  • CEOs

    ‘They’ve Got the Lambo-Mentality’: Tonino Lamborghini CEO on Why China Loves Italian Style

    Tamsin Smith  |   Share
    Tonino Lamborghini produces a variety of products including perfumes and 5-star hotels, and the Chinese market can’t get enough of the “Lambo” lifestyle. Read More
  • Meet China’s Most Influential Bloggers on WeChat

    Binglun He  |   Share
    A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
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