wechat mini program
The Secret to Fashion Blogger Becky Li’s Magical Ability to Sell
In a recent interview during New York Fashion Week, top Chinese fashion blogger Becky Li reveals the truth behind her massive selling power. Read More
How Peninsula Hotels Used WeChat’s Mini Program to Boost Mooncake Sales
The key to Peninsula's mooncake sale has to do with using the natural ecosystem within WeChat and linking its data to the sales on its mini program. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week, August 4
We pick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
Vogue China Targets Digitally-Savvy Chinese With Sales on WeChat Mini Program
The fashion magazine Vogue China teams up with Stella McCartney to exclusively debut and sell the brand's autumn collection on WeChat. Read More
Tencent Tests WeChat Features to Make Offline Retail More Intelligent
Tencent is catching up with Alibaba's 'new retail' lead in offering an online-to-offline commerce solution that integrates WeChat and mini programs. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
Swarovski Launches WeChat Mini Program for Mother’s Day Campaign
Swarovski is the first watch and jewelry brand to leverage mini programs to innovate on social commerce, highlighting their recent Mother’s Day campaign. Read More
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
What Brands Need to Know About WeChat’s New App-Within-an-App Program
WeChat launches its new "Mini Program" to cut down on the need to download standalone apps. Read More
