wechat mini program

An investor rights law firm filed a lawsuit against Ruhnn Holding Limited, the Chinese influencer agency that went public on the NYSE in March of this year. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More

The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More

Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More

Jing Daily breaks down the five major reasons behind Louis Vuitton’s runaway success and where they can improve in the future. Read More

On July 19, Hermès debuted a WeChat Mini Program, driving visitors to an in-person workshop in Xiamen to learn about their craftsmanship. Read More

Michael Kors is making a stride in China, as Capri Holdings is looking to grow the Kors Asian business to $1 billion in the next few years. Read More

The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More

Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More

How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More