wechat mini program
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read MoreWhy Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read MoreWill Off-White Score In China With Its New WeChat Drop?
Streetwear brand Off-White released a limited-edition denim series on its new WeChat Mini Program store in China. Read MoreHow Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read MoreBurberry Taps Tencent For Shenzhen Social Retail Store
Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Read MoreWeChat Makes A Grab at China’s MCN Industry
WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read MoreFrench Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read MoreBeauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read MoreHow WeChat is Losing the War for Users Attention
Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read MoreOlay’s Ambassador Controversy Startles China’s Tax Authority & More
Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More