wechat mini program
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
A Day in the Life of 3 WeChat-Savvy Users
We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More
Hermès Unveils Scarves at the Rockin’ Pop-up in China
Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
How Vipshop’s WeChat E-Commerce Mini-Program Added Users but Not Revenue
Vipshop has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. Read More
Where Are WeChat Mini-Programs Headed in 2019?
A new report published by Tencent and research agency Kueclub offered five insights into WeChat mini-program marketing in 2019. Read More
New Year, New You? Selfridges’ WeChat Quiz Wins Chinese New Year
Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More
Balenciaga Blow-Out?: Paris Brand Tempts China Market with WeChat Flash Sale
The sale didn’t seem to excite Chinese consumers, many of whom still find it necessary to remind the public about the discrimination episode last April. Read More
Outlet Malls Seize WeChat to Bring Online Traffic Offline
Online shopping may be changing the physical retail landscape, but one part of the industry seems to remain resilient – outlet malls. Read More
