wechat mini program

China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More

Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More

Ralph Lauren plans to open a store a week in China, said company president and CEO Patrice Louvet at The New York Times Luxury Conference last week. Read More

Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More

Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More

Last week, two Italian menswear brands Ermenegildo Zegna and Canali announced their partnerships with China's second-largest e-commerce firm JD.com. Read More

Here are 5 high-end shopping malls in major international cities that attempted to cash in on traveling Chinese shoppers during the Golden Week holiday. Read More

American luxury label Marni announced it has cut prices by an average of 5 percent to 10 percent in China's retail stores. Read More

Prestige jewelry brand Tiffany is likely to open its 1st e-commerce store in China in 2019, said a senior executive during an interview with Chinese media. Read More

Luxury giant LVMH has chosen Sephora to host its first open house at the beauty retailer's Shanghai flagship store in October. Read More