wechat mini program
Deciphering Tencent’s WeChat Ecosystem
How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More
Louis Vuitton Educates Fans Via a New WeChat Mini Program
The luxury powerhouse Louis Vuitton has built up strategic WeChat Mini Programs to interact with the local consumers on a one-on-one basis. Read More
Will This New WeChat Feature Become the Next Social Commerce Mecca?
In April, WeChat launched a new feature called “Good Product Circle”, which looks like an effort to strengthen its social commerce capabilities. Read More
The Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
WeChat — The Tie that Binds Luxury Brands’ Events in China
WeChat Mini Programs are becoming the gold standard for luxury brands' event in China. Here is how you can use WeChat before, during, and after the event. Read More
LVMH Uses WeChat to Find Luxury Sales Stars of the Future
LVMH launched a WeChat Mini Program to attract student talent interested in working in the luxury and fashion industries in China. Read More
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
A Day in the Life of 3 WeChat-Savvy Users
We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More
Hermès Unveils Scarves at the Rockin’ Pop-up in China
Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More
