wechat mini program
Diptyque Collaborates With Chinese Artist To Present Shanghai Pop-up Exhibition
Diptyque partnered with Chinese artist Wang Chunyi to present a pop-up exhibition in a newly opened commercial and cultural district in downtown Shanghai. Read More
Louis Vuitton Chooses Chengdu For Restaurant Debut In China
Louis Vuitton’s first restaurant in China is landing in Chengdu Sino-Ocean Taikoo Li, accompanied by a series of playful online and offline initiatives. Read More
Roar of Applause for Bulgari’s Year of the Tiger Campaign
While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read More
The Top 4 Marketing Strategies for China in 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
Tencent Launches ‘Famous Products’ To Win Back Luxury Brands
WeChat has just added a new section called "Famous Products" to its six-month-old e-commerce marketplace, Tencent Huiju. Will it succeed? Read More
With An Eye To The Future, Moncler Is Winning The Long Game In China
With the launch of 7 MONCLER FRGMT HIROSHI FUJIWARA, Jing Daily takes a closer look at how Moncler reinvigorated its brand image through its Genius project. Read More
Tod’s Leverages Idol Power In China To Boost Image
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape: WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Hermès Makes Fitness High Fashion On WeChat
Hermès is the latest luxury brand to cash in on China’s wellness craze, launching yoga tutorials on its WeChat Mini Program and more. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
In a challenging year of lockdowns and capacity limitations, K11's swift digital response ensured its sales saw immense growth in the second half of 2020. Read More
