wechat mini program

Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More

Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Read More

WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More

Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More

COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More

Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More

Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More

Luxury sellers have seen their sales dwindle in China thanks to COVID-19, but there are short-term and long-term actions to take to improve their outlooks. Read More

We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More

Ralph Lauren reports fast-growing results in Asia as of Q3, FY2020. But how far can digital initiatives go as coronavirus hinders its manufacturing power? Read More