wechat mini program

A new report published by Tencent and research agency Kueclub offered five insights into WeChat mini-program marketing in 2019. Read More

Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More

The sale didn’t seem to excite Chinese consumers, many of whom still find it necessary to remind the public about the discrimination episode last April. Read More

Online shopping may be changing the physical retail landscape, but one part of the industry seems to remain resilient – outlet malls. Read More

As China’s booming short video services are starting to take user attention away from WeChat, “WeChat Story” is Tencent's latest attempt at keeping users in the fold, but will it become as successful as Instagram Stories? Read More

As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively? We interviewed several experts to find out. Read More

Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More

31Ten – WeChat Mini Program Analytics v1.pdf Read More

China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More

Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More