wechat mini program

Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More

Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More

According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More

In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 23-27, 2018. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from April 16-20, 2018. Read More

There's real demand for high-end beauty brands on the platform, with the previous record set by Givenchy. Read More

On the release of Walkthechat’s China Luxury Report, co-founder Thomas Graziani tells us about the diverse ways the Chinese luxury is understood by researchers. Read More

Tencent and Alibaba are exerting more and more influence on how brands reach customers in China, both online and offline. Read More

Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More

The alliance includes hardware giants Lenovo, Xiaomi, Huawei, and OPPO, plus the China Academy of Information and Communications Technology. Read More