wechat mini program
Tencent Launches ‘Famous Products’ To Win Back Luxury Brands
WeChat has just added a new section called "Famous Products" to its six-month-old e-commerce marketplace, Tencent Huiju. Will it succeed? Read More
With An Eye To The Future, Moncler Is Winning The Long Game In China
With the launch of 7 MONCLER FRGMT HIROSHI FUJIWARA, Jing Daily takes a closer look at how Moncler reinvigorated its brand image through its Genius project. Read More
Tod’s Leverages Idol Power In China To Boost Image
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape: WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Hermès Makes Fitness High Fashion On WeChat
Hermès is the latest luxury brand to cash in on China’s wellness craze, launching yoga tutorials on its WeChat Mini Program and more. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
In a challenging year of lockdowns and capacity limitations, K11's swift digital response ensured its sales saw immense growth in the second half of 2020. Read More
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
Why Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read More
Will Off-White Score In China With Its New WeChat Drop?
Streetwear brand Off-White released a limited-edition denim series on its new WeChat Mini Program store in China. Read More
How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
Burberry Taps Tencent For Shenzhen Social Retail Store
Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Read More
