wechat mini program

Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More

Jing Daily breaks down the five major reasons behind Louis Vuitton’s runaway success and where they can improve in the future. Read More

On July 19, Hermès debuted a WeChat Mini Program, driving visitors to an in-person workshop in Xiamen to learn about their craftsmanship. Read More

Michael Kors is making a stride in China, as Capri Holdings is looking to grow the Kors Asian business to $1 billion in the next few years. Read More

The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More

Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More

How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More

The luxury powerhouse Louis Vuitton has built up strategic WeChat Mini Programs to interact with the local consumers on a one-on-one basis. Read More

In April, WeChat launched a new feature called “Good Product Circle”, which looks like an effort to strengthen its social commerce capabilities. Read More

Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More