WeChat mini-program e-commerce
Tod’s Made a Killing from Mr. Bags Collaboration, Racking up over 4.7 Million RMB
In the latest collaboration with Mr. Bags, Tod’s sold out 320 "Unicorn D Styling" limited-edition handbags, garnering approximately 4.77 million RMB in sales. Read More
Why Influencer Collaborations in China Work
Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More
Latest Drop: Louis Vuitton Debuts Sneaker Collection via WeChat Mini-program
French luxury powerhouse Louis Vuitton became the latest megabrand to “drop” on WeChat, unveiling its newest sneaker collection to Chinese consumers. Read More
Where Are WeChat Mini-Programs Headed in 2019?
A new report published by Tencent and research agency Kueclub offered five insights into WeChat mini-program marketing in 2019. Read More
Will Cross-Border WeChat Selling Be the Next Big Thing for Travel Retail?
WeChat enables travel retail players to reach Chinese outbound tourists with many features that make it a powerful marketing platform. Read More
In an Industry First, Dior Beauty Debuts Livestreaming Sales on WeChat
Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More
